After a period of steadily dropping HDTV prices the cost of sets to consumers appears to be climbing again.

The average selling price for HDTVs in the US jumped by more than 10 per cent in February, according to data from the Retrevo CE Index.

TV prices started a downward shift around May last year, ultimately dropping approximately 35 per cent in January 2009.

Vipin Jain, CEO of Retrevo, said the price cuts had come as the economy and consumer spending weakened.

He said this prompted manufacturers and retailers to offer steep discounts during the holidays and leading up to the Super Bowl – two important seasons for HDTV sales.

"This meant great deals for consumers, but hurt the bottom lines of TV makers," he said.

"The bankruptcy and liquidation of Circuit City may have also played a factor in keeping prices down.

"Now that deep discounts from the all-important holiday and Super Bowl seasons are over, excess inventory is clearing out of the channel and merchants are returning to running their business at more sustainable price levels."

Jain questioned whether the upward price trend was sustainable but said deals were still to be had.

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