Business News Holding

Category: smartphone

  • Bringing Content to Cross-Media Platforms: Interview with Thomsen Ghebresellassie, Yukoono

    The digital age has changed everything we’ve known in traditional media, how it’s distributed, but most importantly, how it’s consumed.

    The world is still surging in a sort of Technology Renaissance where innovation is taking off, long standing habits are changing, and media is becoming as consumable as our snacking habits, bit by bit, on the go as much as we are.

    One such company that is ahead of the curve is Yukoono, a digital content portal that is as adaptable as the user is.

    Sales Director of Yukoono, Thomsen Ghebresellassie states that “The idea of Yukoono came up last year in April when the CEO thought about why a user should only have access to certain types of content and certain type of media? If you are browsing on the website, you have to visit several websites in order to get news, videos on YouTube, or a different application in order to get access to content. So we came up with the idea of having one platform which you can think of a big shopping mall.”

    Thomsen Ghebresellassie

    A shopping mall of sorts is what Yukoono became. The application stands as a global portal with access to all content due to partnerships based on shared distribution. Each of these “stores in the mall” are called channels and partners offer up their content to be accessible via these channels increasing exposure, visibility, and consumption of what they are creating.

    As sales director for Yukoono, the task of global responsibility for product placement and sales teams is a daunting task, but Thomsen relies on his years of experience in the music industry to help him build Yukoono’s reputation as a recognizable brand familiar to all.

    The Platform Explained

    The very beneficial thing about this platform is that Yukoono guarantees the user a convergence of mobile app and TV. If you’re watching a movie on your handset while you’re traveling, come back home, you turn on your TV or your laptop, you log in and you can watch the movie where you just stopped, it’s bookmarked.

    This is a simple explanation about the benefits of the platform. The concept was to create an information entertainment platform which you can access from different platforms – mobile, web and TV (3 screens).

    Due to the fact that we are now living in an area where mobile content is extremely necessary and more popular, people are using their iPhones, for example, to access even more applications online.

    “Facebook for example, the social community, everyone is updating their status via mobile phone. It’s just a matter of time where there’s also access to different video on demand platforms where they can watch movies. As you can see, in the Asian market so far the user is far far away from where we are right now, we’re just in the [infant] stage, Thomsen says of those consuming digital content.

    Interestingly, it’s been shown that the user right now in the Asian market is spending two and a half hours a day watching movies and its content on his mobile. Thomsen is very correct when we look at how certain cultures, such as our Asian counterparts, expect to consume their media.

    The mobile industry, the mobile internet is getting more and more important for delivering, accessing news and information for the user.

    Yukoono Has Focus

    “I believe that everyone is focusing on the iPhone right now. It is one of the most popular handsets on the market right now but if you see the coverage from a global base, iPhone is just one out of two and a half thousand handsets worldwide. So the focus on our platform is not the iPhone, its nice to have, but we are attempting to provide service to more regular handsets on the market,” asserts Thomsen.

    It’s a known fact that the iPhone has dominated much of the Western world in terms of usage and infiltration into our culture, but worldwide, there are many more phones to take advantage of. Developing a mobile platform is very expensive and not something that every mobile platform company is willing to spend the time and resources to build out.

    This is where Yukoono steps in as the aggregation and accessibility across all three screens. It’s a process that is simplified for all the labels, especially for the publishers.

    Quality Encourages People to Move

    Recently at IFA Berlin, this past September, big TV manufacturers were displaying their new screens, unique platforms all connecting to services such as YouTube, Twitter, and other social network platforms. Thomsen shares that a big question at the event was “Why don’t you link?” He admits it’s a fair question, but the answer is equally simple.

    “It’s a simple fact that if you link to different websites that means you don’t have any influence about the quality of the content. As you know on YouTube where a user generated content has to be uploaded, quality cannot be guaranteed. You don’t have any influence on that and we want to guarantee 100% HD quality for our users. The second is thinking on TV platform, not only are the younger users using it to watch TV, but also the older generation. So if you link to different websites that means that the user has to adjust himself all the time to the navigation structure of these different platforms and this is going to be quite difficult.”

    That’s why Yukoono worked hard to have one surface in all different platforms so no matter where the user logs in, it all is set up you can browse through all the different platforms and it’s guaranteed to all be the same.

    “I cannot believe that five years ago that you had to be sitting on the laptop or even writing and sending letters by hand. The communication is getting shorter and shorter and it has to be more quicker and faster and as you can see there are a lot of online platforms, storage especially where you don’t have to keep things on your laptop anymore or on your mobile device. You just put it online and you have access to it all different ways,” Thomsen shares.

    This digital revolution is truly driving us to change our habits and ensuring quality encourages the prospective audience to trust the platforms and make that change. There’s no telling where we will be within the next five or ten years, but there’s no doubt that most of our life interactions will be taking place online.

    The line between online and the privatization of our own lives, work and stuff, is melting together. There is no difference between what we say to our friends or what we say to the world on the internet.

  • Sky Takes Mobile TV to iPhone and iPod touch

    UK’s largest mobile TV service is now available for iPhone and iPod touch.

    Sky announced the availability of the Sky Mobile TV App on the App Store. The company has created a dedicated app for the service specifically for iPhone and iPod touch.

    The app allows users to stream live TV via WiFi and the channels available include all Sky Sports channels, Sky Sports News, Sky News, ESPN and At The Races.

    The app also allows to browse the Sky Mobile TV electronic programme guide for free and see what’s on over the next 24 hours. To view live TV, customers will need to subscribe to the Sky Mobile TV service for £6 a month and register for a Sky customer ID. The app is available for free.

    Sky Mobile TV was launched in 2005, and is the largest 3G mobile TV service in the UK, allowing customers to receive over 20 mobile TV channels. The service is currently available to 3G subscribers on 3, Vodafone, Orange, and T Mobile.

    Sky’s sports package already includes live matches from the Barclays Premier League, Scottish Premier League and Football League as well as European Tour Golf, Premiership Rugby and cricket.

    David Gibbs, General Manager for Mobile at Sky, said: “In less than a year we’ve already seen millions of downloads of Sky’s Apps from the App Store. Our new Sky Mobile TV App combines the demand for great live TV on the move with the high quality viewing experience offered by iPhone and iPod touch”

    “Sky Mobile TV offers more choice, control and flexibility for customers ensuring they can access the content they want, at a time that’s convenient to them, on the screen of their choosing,” he added.

    Other iPhone and iPod touch apps from Sky incluye Sky+ Remote Record, Sky News, Sky Sports Cricket Score Centre and Sky Sports Football Score Centre. According to the company, there have been 2 million downloads of Sky apps to date.

  • Running Web 2.0 Campaign: Interview with Ben Self, Founding Partner of Blue State Digital

    Today’s connected society has relied on technology to help provide successful campagins in marketing, outreach, converting, establishing, ultimately looking for one thing…results.

    Most recently the United States was embroiled in a political race that was heated and highly contested. Many through their name in the hat, but in the end it was down to two major candidates from two of the major parties. What these candidates needed was a campaign that could provide results and that is where Ben Self and his company, Blue State Digital came into play.

    Blue State Digital is a full service creative and strategic firm dedicated to providing results for their clients. They also offer a tiered system that requires no downloads, installs, or plugins, but rather stays online for the client to log into as needed to check on their campaign, analyze results, and with accessibility on mobile devices, makes it easy for the client to stay connected.

    With their focus on design, strategy and implementation of their plan, they were able to become a part of the winning team that would eventually win the presidential campaign and make a major footprint for their company in the White House.

    What Their Software Does Best

    Ben Self

    Realizing how important it was to reach out to as many people as possible, Blue State Digital did what many thought was impossible. Blue State’s overall plan was to help put their client in front of as many people as possible, crossing boundaries of wealth, race, religion and age.

    Using new media tools and digital outlets they were able to tap into a market that has otherwise been apathetic to the voting process, and in doing so truly used their tools to change the way elections will be held in the future.

    Blue State Digital claims itself to be “the leader in online fundraising, advocacy, social networking, constituency development for nonprofit organizations, political candidates and causes, and corporations.” Though just starting in 2004 they’ve been able to acquire an impressive clientele list to include President Obama, Walmart, Alliance for Climate Protection and Communication Workers of America.

    When asked what separates their products and services from the rest, found partner Ben Self had this to say, “the thing that I think makes it really interesting and important is that it has been rigorously tested through our analytics department.”

    Ben went on to discuss how thorough the process of testing is using a contribution page as an example. He discusses how an extra form field can increase or decrease the donation amount, how something on a website might impact how long a person is on the page, and other such, what he calls “minor tweaks,” can impact the end user’s experience.

    On Social Media Tools

    Ben Self comments that social media has been given a place on a pedastool by too many people that do not understand the essentials of a true marketing campaign. He sees these networks as only tools for his company to use, while useful, should not be considered a sure thing.

    “And so we view some of the external social media sites, the Facebooks, the Twitterers, those things, as not necessarily the secret to the success, as they are a way of reaching out to people,” Ben responds to an inquiry on social media tools.

    His takeaway point from this conversation was definitly to never forget that putting something online for the sake of being online is not helpful to anyone. Interactive campaigns and outreach are not billboards, but rather a focused, and strategic measureable way of exchanging information and data.

    Blue State Digital recognizes that social networks are extremely useful in directing people to new websites, but Ben stresses that great content and a compelling message will hopefully keep them on your site and encourage them to follow through with the call to action of the campaign you set out to do.

    Metrics & Reporting

    Stated at the beginning of this article, results are what the clients are looking for. To get these, it’s vital that any campaign have a solid method of acquire metrics and an easy to comprehend reporting process so that the metics can be analyzed effectively. Ben recognizes the importance of sending a mass email, for example, but more importantly it’s how that person will interact with that email.

    “It’s things like open rates, click through rates where it emails, it action conversion rates where you go through that. It’s like everyone who signs a particular petition and how many follow through and send out and invite your friends to sign the petition as well. How many of those friends then come along and sign it. Its the qualitative side of measurement as well so what issue brought these individuals in originally, what should we be talking about with them ongoing,” says Ben Self in an example of how metrics can be measured from something as simple as an email campaign.

    In a bold statement Ben says that no action online goes without a way to measure it in some way. That is what Blue State Digital looks to capture and report. The key ingredient to their system is focusing in on what YOU are doing.

    Andicom 2009

    Blue State Digital was featured at Andicom 2009 in Colombia where Ben has been asked to discuss the case study of the Obama campaign.

    “It doesn’t matter if you are a politician, or a corporation or a nonprofit or a university or a film, we’ve worked with clients in all sorts of organizations, but that people are expecting the internet to not just be a broadcast medium anymore. They are expecting interactivity and giving a few examples of how you can build that interactivity honestly and transparently and then giving some best practices for engaging with people after you’ve built that website and once you’ve brought them there,” Ben says of his speaking topic.

    He adds that Blue State Digital wants to ensure that they share “the basics of online organizing along with a few best practices that hopefully people can take away from no matter what industry they come from.”

  • Motorola Becomes a First-Mover Again

    “Android provides differentiation today, but may not tomorrow,” says recent Canalys report on Motorola’s market strategy.

    During its Q3 earnings call on 29 October, Motorola’s Co-CEO Sanjay Jha announced the company’s quarterly profit of $12 million, up from a $397 million loss a year ago.

    Canalys analysts state this was primarily driven by aggressive cost-cutting and the improvement was reflected in a stock price rise of more than 12%.

    Despite the overall positive result, the troubles faced by Motorola’s handset division continue. During the quarter it recorded sales of $1.7 billion, but made a loss of $183 million, shipping just 13.6 million devices.

    More positively, less than two months after announcing the CLIQ, Motorola introduced its second Android smart phone – the DROID – earlier in the week. The DROID is the first announced phone to support Android 2.0, with all the enhancements that brings.

    DROID will be available in the US exclusively from Verizon Wireless from 6 November. It will cost $199.99 with a new two-year contract after a $100 mail-in rebate.

    According to the report, Verizon is pitching the DROID aggressively against Apple’s iPhone and the device fills an important gap in the operator’s smart phone portfolio.

    “For Motorola, this partnership is an invaluable opportunity to rebuild its status within the handset market and draw attention to its Android-centric strategy,” it says.

    For the past year, Motorola has put significant effort into streamlining its platforms, having previously produced an array of smart phones on Windows Mobile, Symbian and various forms of Linux.

    The company aims to reduce its reliance on feature phones and will hope to be able to push Android down into higher volume, but more price-sensitive segments over time.

    Canalys claims the quick rollout of DROID following the CLIQ demonstrates that the company is moving in the right direction, having suffered from portfolio stagnation following the earlier tremendous success of the RAZR.

    Both the DROID and the CLIQ may do well in the US in the short term, but there can be no room for complacency. Over the coming months the market will see a huge influx of Android devices from top-tier handset brands as well as from vendors very focused on delivering devices to operators at lower cost.

    “For Motorola to maintain momentum it will need to be able to differentiate itself from the many other Android products that will be available in 2010, and it will need to do this on the international stage. China will be critical. Motorola has enjoyed success with its Linux devices there in the past and it will need to replicate this success and build upon it with its Android devices.”

    Analysts conclude that the company will also need to ensure that the devices it produces compete on quality as well as price, ensuring that a focus on getting Android into the middle-tier of the market does not result in compromises that lead to products that deliver an inferior user experience.

  • Mobile Security Solutions: Interview with Alain Rollier, President of AXSionics

    A paradigm shift in information communication technology is set to address security threats and concerns in Africa and the world at large, a senior official has said.

    In an interview, AXSionics founding president, Alain Rollier, said his company was bringing a new innovative security system aimed at addressing insecurity in technological business with respect to mobile phones, computing and financial sector (banking).

    “The system we are bringing to the market is a paradigm shift in security – it reduces cost for all service providers while increasing security to a level where attacks become unattractive to cyber-criminals.

    “In addition, it has an attractive business model. For the user it is very convenient. For once we have security implemented in a way that makes life easy for the users! As always with anything new, there is a certain time required to get the message across.

    Alain Rollier

    “We are happy with the progress we have made and more importantly so are our customers who benefit from our solutions and are our greatest advocates,” said Rollier.

    While installation of mobile security product appears to be more vital, Rollier said his main concern, particularly in the use of smartphones, was the issue of data held within the phone.

    Rollier cited examples of enterprise data such as e-Banking, commerce transactions, identity data and the whole host of username/password combinations that are available and which could be accessed and used by cyber-criminals, as areas of concern.

    Admittedly, mobile security product, according to Rollier, was one part of the solution to fears of insecurity on these new technological devices.

    Rollier said smartphones had all the issues around security that a pc or laptop has, adding that a couple more came from the additional interfaces such as SMSes and SIM cards.

    “By nature, having a lot of interfaces is not helping to secure devices. One challenge is to have two independent channels on the same device – internet browser and communication.

    “I think a shift in thinking is required. The smartphone, laptop or pc will always be impossible to fully secure. The question we have to answer is ‘how do we make sure that identities and transactions are always secure when this is the case’.

    “This is what has driven our thinking at AXSionics, and we have developed a solution that provides this security regardless of how insecure all the elements in the chain are,” said Rollier.

    However, Rollier was boastful about the new technology security software system, saying his company – AXSionics – had recently won several awards for its innovation, concept and design.

    Among the top technology and innovative awards were the Red Dot Design Award, the Red Herring Hot 100 Europe Award and the European Innovation Award in Identity Management.

    “Despite our newness, it is currently in use in a number of high security areas including defence and in volume use in retail banking.

    “It has many innovations built in to ensure it is scalable, easy to use and convenient…as well as ensuring the smartphone, laptop or pc is highly secure for security conscious transactions, regardless of how hostile the overall environment might be,” said Rollier.

  • Google Enters Navigation Market

    It is now official and will completely change the mobile and PND navigation market. Google announced Google Maps Navigation for Android 2.0 devices.

    It comes with 3D views, turn-by-turn voice guidance and automatic rerouting, but unlike most navigation systems, the Navigation was built from the ground up to take advantage of the phone’s internet connection, as Google claims.

    The features possible because Google Navigation is connected to the internet are:
    • recent map and business data: phone automatically gets the most up-to-date maps and business listings from Google Maps — there is no need to buy map upgrades or update the device;
    • search by voice: searching destinations using google voice search (speak your destination instead of typing);
    • traffic view: live traffic data over the internet (a traffic indicator light in the corner of the screen glows green, yellow or red, depending on the current traffic conditions along the route);
    • search along route: searching for a specific business along the route (you can also turn on popular layers, such as gas stations, restaurants or parking);
    • satellite view: the same satellite imagery as Google Maps on the desktop;
    • Street View: shows the turn as you’ll see it, with the route overlaid (Navigation automatically switches to Street View as you approach your destination).

    There is also car dock mode available for certain devices – placing a phone in a car dock activates a special mode (new user interface with, e.g. much larger iconography) that makes it easy to use the device at arm’s length.

    The first phone to have Google Maps Navigation is Motorola’s Droid. It hits the U.S. market next week (Nov. 6th) for $199 on contract (after a $100 mail-in rebate) and will be available from Verizon with voice plan starting at $39 and a web and email plan for $29 per month.

    Like other Google Maps features, Navigation is free.

    Here is the official Google video

  • Interview with Robert Lang of TechTour Web & Mobility Summit

    The European Tech Tour Association launched the first vertical Summit in 2006 (Semiconductor Summit) in a series of vertical events that will gather the best emerging European companies in a given industry sector.

    This initiative sprouted from the need to identify and showcase European technology start-ups in a vertical industry segment to professionals investing or working within this industry. The concept is to structure a best of best startup track along side an innovative industry specific initiative.

    Based on the words from the website, it appears that the growth of the TechTour has been both expected, but the rate at which it’s grown has been surprising. The concept of being able to highlight some of the most innovating, ground breaking ideas in the industry on various topics has worked well for the last four years and has no signs of going weak.

    The Event Itself

    TechTour is nonprofit organization that puts on many events and they either have a country focus or they are industry focus, but both welcome investors, startups, and innovators to come together. Each of them repeat themselves every 3 or 4 years providing a cycle between each event and summit.

    Robert Lang

    More specifically, the Web & Mobility Summit, which takes place on November 18-19, 2009. It is during these events that we pull together a committee from the industry, venture capitalists, and business angels.

    As companies are encouraged to apply, they are responsible for reviewing all the companies in order to determine which will ultimately present. Not all companies will apply. Some companies have enough money to grow their business, so don’t feel the need to present before venture capitalists.

    After selection is completed, the committee will have approximately 200 companies in the database and from there will break down to 25-30 companies that will ultimately be invited to present at the summit. In attendance will be approximately 100 to 150 delegates mainly from the investor side and private equity industry. Some are just looking for innovation and what’s happening in a specific sector.

    “All the CEO’s will have 20 minutes to present their company and in turn the delegates will walkway with a USB stick of the presentations. The pre-selection process involves one screener and one reviewer, so in the end each company has been looked at twice by a qualified group of people,” says Robert Lang, President of the TechTour Web & Mobility Summit.

    This tight screening ensures the highest quality and most thorough review of all companies presenting. Each CEO has roughly 30 min. time to present and a summarized version is provided in a nice binder. It’s also available on a USB stick that screeners will be able to carry wherever they go. Naturally you still get to meet everyone and carry great conversation.

    Selection of Topics

    Summits have a “topic” or industry focus – the geographic Tech Tours are based on a range of industries from the region.

    “As you go from country to country you get different topics, different verticals, and there’s a lot of interest in all sorts of topics,” says Robert.

    In some cases, without a specific focus on a sector, the event becomes too broad and risks not being appealing for someone in the US for example. But if a vertical is selected for example, Clean Technology, then chances are you’ll draw many more people from all over to hear what’s happening in that specific industry.

    When asked how long it had been since a Web & Mobility Summit, Robert says, “The last mobility summit was in 2007, but now we’re doing it again.”

    The Takeaway

    When it comes to participation, Robert comments that man ask the question, “why should I apply?” If you were a company that had a chance to present before 100 VC’s, it acts as a strong introduction for the company, especially if you’ve been pre-screened and preselected. The companies that apply would be looking for expansion capital, startup capital, or go beyond seed money.

    There are other companies that do not make it past the selection committee. Still, these companies will get exposure just from the selection committee alone. So while some companies may not have been a good candidate for the event, the screeners will remember particular companies and keep an eye on them or they themselves might provide capital if they feel the company is strong enough.

    With regards to the kinds of deals this companies can make, Robert Lang says, “Lots can happen behind the scenes from those that didn’t make it but still seem a viable opportunity.”

    In the end, Robert says that every company involved should hopefully takeaway the opportunity for an investor to be interested enough to help the company break through.

    Partner Assistance

    Because it’s a nonprofit, each event lives off delegate fees and their sponsors. Since it’s moving around to many countries, VC’s are regular supporters who will do at least one tech tour a year. There are many other sponsors who become partners by offering meeting rooms and other amenities that help make it a success. Mostly it’s companies looking for innovation that help sponsor these events.

    “There’s quite a mixture of partners, but the identification of being with the TechTour is becoming substantial on it’s own and there are benefits to be had by participating,” Robert says confidently when asked about the direct benefits to the partners.

    The VP and President of the events are selected differently every year as the tour moves providing experience and an opportunity to be a part of this event. It also attracts new faces based on those individuals personal networks and the reach of the conference can grow exponentially.

    Robert Lang is happy to have sponsors and states, “If we didn’t have sponsors we could not run the event.”

    2009 Expectations

    Robert notes that in this time of crisis, he’s looking forward to seeing well trained, well disciplined companies who have not gotten any funding for a while that are going to be more fine tuned and well developed. Many are looking forward to the dinner in the Olympic museum over looking Lake Geneva. It’s important to note that the combo of doing great business and dealings mixed with fine dining and mingling at a great venue is a sure fire way to keep the interest.

    “If events are not interesting people leave and aren’t inspired to be there, but this event is sure to keep people motivated and engaged,” Robert Lang comments.

    To get more information on how you can be a part of this event, either as an investor or as a presenter, or even if you’re just looking forward to attending, be sure to visit the site for more information.

  • Application Stores as a Great Opportunity for Mobile Navigation


    Application stores are presenting a new, significant channel for the promotion and distribution of mobile applications in EMEA. In recent report Canalys analyzes how important will this channel become for navigation applications, and what opportunities does it present.

    “Turn-by-turn navigation is one of the few types of mobile application that consumers have shown a willingness to pay a valuable premium for. In part, this is because these solutions replicate the dedicated, portable navigation device (PND) proposition that consumers are used to associating with a price tag of up to €250 – and even more for some specialist niche products,” says Canalys.

    But, encouraged by existing application stores, there is an expectation that the applications found in app stores are cheap or even free: certainly Apple has seen mostly free applications downloaded from its store.

    Navigation offerings therefore need to be priced competitively to succeed, while preserving sufficient margins for developers.

    Canalys anticipates that as perpetual solution prices inevitably fall, vendors will look to subscription business models, at least for additional premium content, to deliver higher returns from their customers.

    “Vendors must also watch closely how free or very cheap basic navigation applications, such as Nav4All, AndNav2 and Roadee, perform. Though lacking brand recognition and usually based on community-generated maps of questionable and varying quality, such as those from the OpenStreetMap project, consumer expectations of these solutions are low and relatively simple to exceed,” analytics say.

    Canalys claims if these applications can give a user experience good enough for basic use cases, reviews and ratings and viral promotion could see them taking customers away from established vendors.

    App Marketplace

    Application stores, meanwhile, are already establishing themselves as consumers’ first port of call when looking for mobile applications or device personalisation and enhancement options.

    According to the report, technological and optimisation barriers to mass-market uptake of phone-based navigation in EMEA are continually being eroded. Of the 26.1 million smart phones that shipped in EMEA in H1 2009, 22.6 million (86.7%) had application-accessible integrated GPS chipsets, compared with just 36.0% for the same period in 2008.

    In H1 2009, 42.3% of GPS-integrated smart phones that shipped in EMEA used a touch-screen as the primary input method. Meanwhile, Nokia continues to bundle free periods of turn-by-turn navigation with the vast majority of its S60 smart phones and to offer navigation-focused devices or SKUs, such as the 6710 Navigator and the 5800 Navigation edition, respectively.

    Other handset vendors, such as HTC and Samsung, as well as some operators, have also now finally started to not just pre-install, but actively promote navigation solutions, usually powered by third-party software.

    “All this has helped create a market environment, certainly in the developed markets of Europe, where consumers are now well aware that they can use mobile phones for satellite navigation,” says Canalys.

    Combined with growth in mobile application marketplaces and the accompanying consumer interest in browsing and discovering applications, the EMEA market for phonebased navigation offers exciting growth potential.

    Canalys forecasts that the user base for phone-based navigation in EMEA will grow by 40% year-on-year to 6.3 million in 2009, and by 54% to 9.7 million in 2010.

    How to exploit the new opportunity?

    With June’s iPhone OS 3.0 launch, Apple allowed turn-by-turn navigation applications to be developed for the iPhone and sold via the App Store. Navigon quickly got its MobileNavigator application into the store, beating TomTom, which had already shown its application at Apple’s Worldwide Developer Conference, analyzes Canalys.

    Navigon evidently saw a first-mover advantage and quickly became a leading application on the German and UK stores, where its brand is established, priced at €99.99 for European map coverage, or €50 to €70 for a single country or group of countries.

    The Navigon application, and the similarly priced TomTom solution that followed just over a month later, were positioned as premium applications at price points comparable to entry-level PNDs.

    “ALK, however, took a different approach, quickly placing its perpetually licensed CoPilot Live applications in the store at the much more competitive, affordable prices of €33.99 for specific groups of European countries (eg, the German-speaking DACH countries or Benelux), or €79.99 for Europe-wide coverage.”

    The research says ALK, with a considerably less well-known brand than TomTom, has managed to become a strong contender among turn-by-turn apps on the App Store through being competitive, and now has the highest grossing paid-for application in the UK.

    TomTom’s approach, meanwhile, has been less hurried, for better or worse, and has relied on its brand strength to deliver results and elevate it above a need to enter into a price war. It is also focused on delivering a PNDlike experience as far as possible.

  • Mobile Internet in Africa: Interview with Jose Henriques, Vodacom

    Mobile internet is no longer luxury in Africa as it has become a valuable tool of global development, this according to Jose Henriques, Vodacom executive head of internet services.

    Henriques was speaking to Biz-News.com in Johannesburg last week during the Mobile Web Africa conference whose focus was looking at ways of harnessing the potential of internet and applications on mobile devices.

    “It is amazing how such a luxury item has quickly become a valuable tool of global development, shifting from being held to the ears to being held by hand, and becoming an instrument of promoting economic growth,” Henriques said.

    “Mobile phones are the advance guard for mobile broadband networks and at the same time they are promoting economic benefits and providing a basic tool of education, for instance helping parents to afford to educate their children.”

    Jose Henriques

    The conference, organised by All Amber and which was attended by over 150 local and international delegates, heard that Egypt, Nigeria, Morocco, South Africa (fourth position), Sudan, Algeria, Kenya, Tunisia, Uganda and Zimbabwe are the top 10 countries in terms of internet penetration on PC,
    while only 3.3% of Africans have access to internet via their mobile phones.

    These top 10 countries make up of 85% of all internet users market in Africa, according to recent statistics.

    South Africa has over 4.5 million PC internet users and close to 10 million mobile internet users expectation is to have at least 15 million mobile internet users by 2013.

    Mobile penetration

    Henriques explained that despite the limitations of opportunities of fixed-line internet in Africa and the unstoppable rise of mobile revolution and its socio-economic advantages, countries such as Zambia, Kenya, Rwanda and Nigeria are working hard to push for mobile penetration, especially in rural areas.

    The African mobile internet market continues to grow dramatically, staying slightly behind the Middle East (fastest-growing region), with pages viewed having increased by 422% between April 2008 to April 2009, and Google being the number one and Yahoo in third in each of the top 12 countries striving intensively on software development.

    The top 12 countries include SA, Nigeria, Egypt, Kenya, Libya, Zambia and Tanzania.

    However, Henriques warned that he said the only way companies will succeed to advance the mobile internet cause is to give a decent access experience to the user, get their price right and affordable and provide content adaptation.

    “One must ensure that the internet is accessed in any phone with cost-effective rates and the possibility to get any big website into a small screen,” he explained.

  • Web & Mobility Summit – Debate the Hot Issues and Network with VCs, Business Angels and Europe’s Top 25 Start-ups

    ADVERTORIAL

    The top three hot issues being debated on the web and mobility scene today are:

    • The European venture capital funding model under revision – how will that effect web and mobility start ups?
    • Constantly evolving media channels.
    • Advertising revenues and payment for content.

    The second Web and Mobility Summit, (Montreux, 18-19 November) will attack those issues with a series of panels and keynotes, while the 25 top European web and mobility start-ups will be there to present to VCs and business angels. A hand-picked delegation of industry leaders, service providers and academics will also attend.

    Register now!

    The 25 selected Start-ups, to be announced at the Summit itself, will come from some of the strongholds of the European scene, such as mobile social networks, mobile publishing, adserving and gaming, as well as Ecommerce, E-business, payment and billing.

    The Start-Up Selection Process

    Companies based or incubated in Europe, Israel and Russia are eligible to participate in the Summit. They submit a full company profile and their latest business plan as well as a draft presentation. Each submission is then reviewed by two members of the selection committee, comprised of 20 senior-level business leaders from various backgrounds including venture capital, technology, research and economic promotion.

    Summit President

    The Web & Mobility Summit President (also CEO of Result), Robert Lang commented, “Europe has been a powerhouse of ideas and concepts for a very long time, but many ideas have been slowed down by small home markets or lack of entrepreneurial spirit. In the field of mobility particularly, there are still many hidden gems in Europe who work in one market and are just waiting to be released worldwide.”

    Summit Organisers

    European Tech Tour     (ETT), is an independent, not-for-profit organisation which recognises that continued prosperity in Europe lies in its ability to transform today’s innovative projects into tomorrow’s global technology leaders. Its goal is to promote European entrepreneurship and provide a platform for entrepreneurs and investors to meet, ideally leading to funding or facilitation of high technology companies looking to expand internationally.

    The Association organizes four country specific tours per year to identify the best emerging companies in a geographical region, as well as two vertical industry events to capture the most innovative European companies in a specific industry segment, such as Semiconductor, Cleantech, Medtech and Web & Mobility.