WCell International has announched that its VoIP calling platform is now available for download on a variety of mobile operating systems, including BlackBerry, Java, Windows Mobile and Symbian.

The Hong Kong-based application for mobile devices is awaiting approval by Apple for listing in the iPhone App Store.

WCell claims it offers comparable or better voice call quality than its many competitors in the mobile VoIP applications world.

The company says it does this while also delivering cost savings against market leaders such as Skype.

It is planning to differentiate itself from the big names such as Skype, fring, Nimbuzz and Truphone by targeting retail handset sales.

WCell wants to have 10 million paying customers of the service by November this year.

Ish Paneet Singh, vice president at Wcell International, said that Wcell’s pay-as-you-go rates are at least 60 per cent cheaper than Skype’s.

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