Vopium has become the latest mobile VoIP provider to introduce an iPhone application.

The addition to its supported handsets comes as the company was named winner of this year’s European Mobile VoIP Technology Innovation Award by Frost & Sullivan.

The annual award is presented by the growth consulting company to the company that has demonstrated technological superiority within its industry.

Luke Thomas, programme manager with Frost & Sullivan, said that by offering a cost-effective service, Vopium was able to enhance customer loyalty and confidence in its applications.

He said this had enabled the firm to create a sustainable competitive advantage over other mobile VoIP providers.

"Considering that Wi-Fi is not as ubiquitous as cellular networks today, Vopium has also made provisions for users to automatically connect to a 3G network when Wi-Fi is not available within a particular location," he said.

Vopium has expanded rapidly in the last six months, launching its free software programme using mobile VoIP and Wi-Fi technology to reduce the cost of international phone calls in 16 countries, including the UK, Germany, Switzerland, France and Spain.

Tanveer Sharif, Vopium’s CEO

The company also recently became the first mobile VoIP provider to offer mobile backup – a free service which allows Vopium customers to store their address book contacts and calendar securely online.

Vopium’s iPhone app is now available in the App Store. Users will receive 30 minutes of free calls and 30 text messages to get started.

Tanveer Sharif, Vopium’s CEO, said support was being extended to the iPhone to enable "millions of consumers and businesses to transform the powerful mobile device into the only solution they’ll ever need to call the world at a fraction of traditional mobile operator costs".

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