As a result Spice Mobile handsets will now have the Nimbuzz application pre-installed.
Nimbuzz is a mobile instant messaging, (geo) presence and VoIP provider whose software allows users to chat, message and send files on the go.
The deal also includes Spice Mobiles becoming a major distribution partner to join Nimbuzz’s global Manufacturer Affiliate Program.
Spice Mobiles has approximately 25,000 retail outlets.
Nimbuzz CEO, Evert-Jaap Lugt, said they had subscribers in over 200 countries and were growing at a rate of 20,000 new users per day.
|Nimbuzz CEO Evert_Jaap Lugt|
The Spice Mobiles deal is a global contract. In addition to India, pre-installed Spice Mobiles devices will be sold in other APAC territories.
"This deal ensures significant market penetration for Nimbuzz across the APAC territories and we will be working closely with Spice Mobiles to encourage future shipment of new handsets,” said Lugt.
Gartner expects India’s mobile user base of around 300 million to reach 737 million by 2012.
Price Waterhouse Coopers reports the Indian mobile VAS market will reach USD $2 billion by the end of 2008 and expect it to account for 18 per cent of operator revenue by 2010.
Spice Mobiles CEO, Kunal Ahooja, said the Indian market was experiencing soaring mobile usage and penetration.