JAJAH has been chosen as the IP platform for online dating sites Match.com and eHarmony.
The expansion of JAJAH’s platform to service the rapidly growing online dating industry gives users the ability to talk, SMS and leave voice messages for prospective partners, while keeping their personal details private.
Online daters can call each other using JaJah’s VoIP on their normal phone.
This feature could be a key one – and could see JAJAH do well out of the market for Internet dating communications.
Trevor Healy, JAJAH CEO, said its IP platform meant privacy is no longer an issue for those looking for love online.
In what is certainly a bold claim, he added: "By removing the privacy concerns around making that phone call, the JAJAH platform is giving more people the chance to find true love sooner."