fring announced the rollout of its network-optimized DVQ mobile video calling technology. The company’s proprietary DVQ (dynamic video quality) technology adjusts video bit rate and frame rate according to the specific device to match current network bandwidth during a call, delivering the best possible video picture quality for available bandwidth between call peers.

Where network capacity is constrained, fring’s DVQ technology dynamically adapts the video picture quality, rather than losing the video call while providing the best possible audio quality. In addition, with an integrated DVQ indicator, fring intelligently notifies users of changes in their network strength in real time.

According to fring, mobile eco-system resources are "core" to the company’s product’s design and its use: DVQ technology adjusts to match bandwidth at every point of every call. This adaptive nature allows for changing call conditions and network availability which translates into more connected calls and fewer dropped calls. Importantly, users enjoy rich video calling according to network congestion and in step with operator’s bandwidth availability – at all traffic hours.

“In the year since pioneering mobile video calls, we’ve seen that users network conditions change dramatically during and between video calls. That’s the nature of mobile experiences in heterogeneous networks,” said Alex Nerst, Co-Founder & CTO of fring.

"DVQ lets users make the best use of the peer- to- peer network capacity available at any moment during a video call, regardless of if they’re stepping into an elevator, commuting on a train or simply walking away from their WiFi hub," he added.

DVQ technology is compatible with all mobile data bearers: 3G, 4G, WIMax and WiFi and is currently available from the iPhone App Store and the Android market.

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