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Tag: voices-of-the-industry

  • DirectTV says high definition content is helping attract new subscribers

    The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
    Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
    DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
    He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
    “I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” Guyardo told Advertising Age.
    “Right now is a time when people don’t necessarily have those discretionary dollars to go out to entertainment outside of the house.
    “And so now more than ever, they’re turning to their television as a source of entertainment. And at the end of the day, DirecTV is an exceptional value.”
    Guyardo said that DirecTV launched an aggressive marketing campaign last year to promote its expanded HD lineup, at a time when many consumers were starting to tighten their belts.
    The satcaster expanded its high-def channel total from nine to more than 70 last Autumn.
    “All of our awareness studies would suggest that people clearly do understand that DirecTV is the undisputed leader in HD,” he said.
    Despite adding only a small number of new high-def channels this year DirecTV is currently the leading US provider of high definition TV programming.
    With a new satellite due to come on-stream, it is unlikely to lose the top spot in the near future and is expected to expand its current offering of 96 national HD channels.
    Dish Network lies in second place, with approximately 80 channels, while the cable operators Comcast, Cablevision and Time Warner offer 40-60 high-def channels in some markets.
    In other markets, this figure drops to less than 30 HD channels.
    Verizon currently has fewer than 40 HD channels but says it will up this to150 by the end of 2008.
    AT&T’s U-Verse TV service also offers around 40 HD channels and hasn’t announced any expansion plans.
    Guyardo said that DirecTV was well positioned to attract future HD subscribers.
    “People are still investing a ton of money in big, flat-screen TVs – HDTVs,” he said.
    “The growth has definitely levelled off, but the growth is still there. And I think they want a quality picture on their 50-inch Plasma.”

  • More HD titles needed to boost up-take of Blu-ray players


    With Blu-ray sales still not setting the heather alight much has been made of the high cost of HD players and continued viewer satisfaction with standard-definition DVD.
    Paul Erickson, director of DVD and HD Market Research at DisplaySearch, is in no doubt these are big factors contributing to Blu-ray’s slow shift into the living room.
    Adding to the picture is the emergence of online content delivery as a viable source of HD programming, something that is seen as posing a real threat to Blu-ray’s long-term survival.
    “As online delivery services from Netflix, Microsoft and other players continue to evolve and mature over these next few years, and consumer bandwidth increases, there is considerable pressure for Blu-ray to make its mark on the mainstream,” said Erickson.
    “Price-based accessibility has remained a significant constraint. Therefore, the recent introduction of a sub-$300 Blu-ray player (by Wal-Mart) is a step in the right direction.”
    But what is also needed, according to Erickson, is for more HD programming to be made.
    “Should the collective companies and studios with a stake in Blu-ray Disc engage in price aggression on both hardware and software over 2008 and 2009, it will greatly increase the format’s representation in the eventual mix of video content delivery options being utilized by the consumer of the future.”

  • Europe must think globally if it wants to catch up with the US and Japan in HDTV


    If Europe wants to benefit from the growing HDTV market, broadcasters and production companies must take a broader view.
    That is the advice of Jaume Rey, director of Professional & Broadcast IT Systems Business Unit (PBITS), part of the Panasonic group.
    Speaking at a conference on “HD content in Europe”, he urged those involved in producing TV programmes to look beyond local markets.
    He noted that while European consumers have embraced HD acquisition technology, many viewers are still watching television on SD sets.
    “HD has expanded extensively throughout Europe in recent years and is now present almost everywhere,” he said.
    “The US and Japan are ahead of us in Europe though some European countries, such as the UK, France, and the Scandinavian countries have already invested and adopted the HD technology.
    “In countries such as Spain, broadcasters and production companies must show a lead in the introduction of HD.
    "In a growing market, manufacturers need to think globally instead of locally where content production and distribution is concerned.”
    Mr Rey said examples of innovative video distribution such as YouTube illustrated the wider view required and European countries should play a key role on this development because of the rich resources of the European cultural heritage.
    “Spain, in particular, with a 400 million potential market of Spanish speakers globally, should play a leading part,” he said.
    He was delivering the keynote speech at the Universitat de València CONTD Conference in València, Spain.
    Mr Rey ended his speech by pointing to a future in which HD technology will feed into a much wider range of productions, including videogames and virtual reality content production, as well as archive AV solutions.

  • US electronic components suppliers upbeat despite economic downturn


    Bob Willis, president of the US Electronic Components Association (ECA), said its members remain optimistic about the outlook in the face of an uncertain economic climate.
    Orders dipped in April, following a roller-coaster pattern that has prevailed over the past six months.
    The 12-month average remained relatively flat, according to the monthly index compiled by the ECA.
    Yet despite ominous economic news, Willis said his members were upbeat while conceding that growth is unlikely to match that of last year.
    He was speaking after this year’s Electronic Distribution Show (EDS), which was held in Las Vegas.
    “There is a recognition that growth might be a bit slower than the 6 per cent of last year,” he said. “But almost all manufacturers and distributors still think this will be a pretty good year.”