Business News Holding

Tag: voices-of-the-industry

  • MWC 2010: Interview with Nicole van der Wolf, CMO at Frog2Frog

    At the Mobile World Congress we spoke with Nicole van der Wolf, Chief Marketing Officer at Frog2Frog, a company focused on making mobile advertising actually work.

    Their technologies make mobile ads easy, interactive, and compatible with almost every handset on the market. It is a platform that runs advertising-supported services (USSD and SMS) on mobile operator’s networks.

    They focus on basic mobile services that are used by the majority of customers. They claim that only applications like SMS, Voice and Balance Check provide advertisers with the reach required to penetrate large parts of the population.

  • MWC 2010: Interview with Stéphane Cherif of ActivNetworks

    ActivNetworks offers the first industrial solution aimed specifically at active networks allowing the flow processes between an application and a network to be set up non-intrusively. Their BoostEdge (HTTP/S protocol) and SpiderOne (multi-protocol) innovations are already in use on more than 150 strategic accounts worldwide.

    Available on any platform – hardware appliance or virtual software licence, BoostEdge accelerates, secures, and ensures high availability and load handling of Web-based applications and Web sites. Thanks to the "Plug’ n Activ” patent, BoostEdge is implemented in a transparent way, within 2 hours, on operating networks, without requiring modification of the applications, the servers or end-users’ workstation.

  • MWC 2010: Interview with Julien Oudart of Sofialys

    At the Mobile World Congress we talked to Julien Oudart, VP of Sales & Marketing at Sofialys. Headquartered in Paris, the company is a supplier of mobile marketing and advertising solutions for operators, publishers and advertisers.

    They help a growing number of operators and publishers monetise their mobile inventory by delivering direct marketing, display and search advertising campaigns. Their ad-server currently serves over 150m impressions and 200 campaigns per month across Europe, Asia, Middle East and the US.


  • MWC 2010: Interview with Aurélie Belot of Codasystem

    Codasystem is a French start-up which offers a real time monitoring tool, using software that allows users to take digital photographs with a mobile telephone that can be used as legal proof.

    Watch this interview with Aurélie Belot, Marketing & Communication Manager at Codasystem to find out more about their Shoot and Proof, an integrated photo and information management tool for in-the-field use with which photos can be timestamped, georeferenced, indexed, archives, certified and easily shared.


  • MWC 2010: Interview with Jean-François Novak, President of Adelya

    At the Mobile World Congress we met with Jean-François Novak, President of Adelya. They provide retailers with a web-based loyalty and CRM platform empowered with NFC contactless and mobile technologies.

    Their Loyalty Platform offers interactive marketing services including loyalty cards, couponing, gift cards, marketing campaigns, promotions, analysis and reporting. Communication channels to consumers include sms, emailing, mail, mobile phones and social networks.


  • MWC 2010: Interview with Didier Guigon of V3D

    At the Mobile World Congress we spoke to Didier Guigon, Sales Development Director at V3D (Vision 360 degrés), the company that provides mobile software solutions to measure and analyse the service quality perceived by customers; automatically and in real time.

    They track daily experience of real customers by passive and transparent measurement quality of service really provided, perception of the grade of service as well as usage and behaviours.


  • MWC 2010: Interview with Dave Engel of Ubidata

    At the Mobile World Congress in Barcelona we met with Dave Engel, Senior Consultant at Ubidata. They develop, design and commercialise software, hardware and services which combine into a complete remote fleet and resources management solution.

    Their products are a group of multifunctional elements, based on a modular, open and scalable architecture to telematic’s needs.

    Recently they have launched real-time temperature follow-up for multi-compartments refrigerated trucks, trailer tracking with adapted power management as well as a solution to manage mixed outsourced and internal fleets in an integrated way.


  • MWC 2010: Interview with Filip Tack, CEO of Nomadesk

    Nomadesk is a provider of on-demand file sharing software that enables digital nomads or geographically dispersed professionals to easily share, sync, encrypt, backup and store files from any location, whether online or offline.

    At the Mobile World Congress we spoke with Filip Tack, CEO of the company. Bringing the power of cloud computing to small businesses, they alleviate the hassles and minimize the high costs of traditional document management solutions, as well as online storage pay-per-user models.

    Their TheftGuard provides advanced tracking and allows users to spot a stolen or misplaced device on Google Maps and remotely shred all important documents.


  • MWC 2010: Link ID – Your Online ID for Life

    Link ID is a secure on line authentication and signature service that puts users in full control of their identity and privacy whilst offering application owners, brands and membership bodies the ability to build deeper and more profitable relationships.

    The service has been developed and marketed by LIN.K nv, a Belgian company providing technologies and services for online user registration, identification, strong authentication, digital signature/validation of data/transactions using smart cards, mobile phones, tokens and biometrics.

    They were presenting their secure web and mobile ID services at the Mobile World Congress in Barcelona. We talked to Dieter Houthooft, CTO of the company.


  • MWC 2010: Interview with Maarten Van Laere, CEO of ServersCheck

    At the Mobile World Congress we spoke to Maarten Van Laere, CEO of ServersCheck. They offer a complete solution to monitor the BTS from a business and technical perspective to safeguard revenue stream and infrastructure.

    The foundation of the patents pending solution is an eco-friendly appliance fitting into any existing BTS that out of the box monitors all IP enabled devices, environmental conditions (temperature, humidity, flooding), end-user mobile service experience (voice, sms, data).

    They were one of the first monitoring solutions on the market enabling users to monitor and manage their systems anywhere at any time through a web browser.