At the Mobile World Congress we spoke with Nicole van der Wolf, Chief Marketing Officer at Frog2Frog, a company focused on making mobile advertising actually work.

Their technologies make mobile ads easy, interactive, and compatible with almost every handset on the market. It is a platform that runs advertising-supported services (USSD and SMS) on mobile operator’s networks.

They focus on basic mobile services that are used by the majority of customers. They claim that only applications like SMS, Voice and Balance Check provide advertisers with the reach required to penetrate large parts of the population.

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