Posts Tagged: video-streaming

NBC has made no secret of the fact it plans to use the Beijing Olympics as a campaign platform for HDTV.
Now the US network has announced that the summer games will also act as a research lab to guage how viewers use different media platforms.
The network hopes its research will reveal how people combine, for example, high def TV coverage of an event with tools such as video streaming, video on demand and mobile phones.
Alan Wurtzel, NBC’s research chief, said the company would publicly issue a TAMi (Total Audience Measurement Index) for the first time.
“An event of this magnitude requires the biggest and most sophisticated research effort to measure it,” he said.

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