Posts Tagged: tru2-way

A retail market for tru2way compliant set-top boxes (STBs) in the US will never emerge unless they are portable across cable systems.
That’s the conclusion of Steve Wilson, principal analyst with ABI Research, who expects the biggest challenge to tru2way to be interoperability.
In his research brief, “The Outlook for tru2way”, Wilson describes it as a “double-edged sword” for operators.
“On one hand, cable operators want to ‘own’ the customer’s entire user experience and they aren’t ready to allow others to start loading applications into the STB,” he said.
“On the other, an open cable standard will reduce the tremendous cost burden custom systems and STBs place on the entire cable business.”

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