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Tag: ovi

  • Nokia’s Ovi Label Metamorphoses into Nokia Services Soon

    Nokia is planning to start services on some of the latest Nokia devices by July and August of this year. Also, the company is planning some more transition in the form Ovi label into Nokia services by the end of 2012. This is indicating that the current services under the Ovi umbrella will be soon branded as Nokia without affecting present service and the roadmap.

    Jerri DeVard, Nokia’s EVP and Chief marketing Officer said in this context: “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture-while continuing to deliver compelling opportunities and experiences for partners and consumers alike”.

    The planned metamorphoses will be started from July this year and intended to complete all over the world including all services by the closing of year 2012. There is a possibility that the every latest Nokia smartphone purchased by the user will see the new branding procedure over it. Perhaps, future software updates might perform this new branding procedure for the old Nokia smartphones.

    Jerri also added that “the reasons for this decision includes the fact that nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices-there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged. We will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies”.

    The Finnish company’s sudden decision for the transition got many behind the screen reasons. Earlier this year, Nokia got hooked up with Microsoft. The vital parts of that agreement comprise for Nokia software, and Nokia maps are to be made available for all Windows Phone devices and over Microsoft’s range of services. Definitely, the latest decision from Nokia is making a lot of sense and serious about keeping its own name on all its wares. There will be no other structural changes or transformations from Nokia in this aspect, except the change of new name plate atop. Let us wait and see how much more benefit this act is going to gain for Nokia, but many existing users of Ovi Store are finding it wrong at the first place.

  • Gartner: Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010

    Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to market research firm Gartner.

    Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

    Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

    “As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads,” said Stephanie Baghdassarian, research director at Gartner.

    “Games remain the No. 1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money.”

    The research shows worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013.

    This revenue forecast includes end-user spending on paid-for applications and advertising-sponsored free applications. Advertising-sponsored mobile applications will generate almost 25 per cent of mobile application stores revenue by 2013.

    According to Carolina Milanesi, research director at Gartner, application stores will be a core focus throughout 2010 for the mobile industry and applications themselves will help determine the winner among mobile devices platforms.

    “Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to. Developers will have to consider carefully not only which platform to support but also which store to promote their applications in,” she said.

    High-end smartphone users today tend to be early adopters of new mobile applications and more trustful of billing mechanisms, so they will pay for applications that can meet their needs, as Gartner claims.

    Analysts think average smartphone users will become less tech-savvy as smartphones come down in price to have a mass market appeal and these users will be more reluctant to pay for applications.