Tag: online shopping

  • Westbee: A Canadian start-up aiming to challenge the “made in China” era

    Westbee: A Canadian start-up aiming to challenge the “made in China” era

    westbee

    Westbee is a Canadian start-up offering to change the way we purchase goods by putting forward products by designers and manufacturers who respect proper working conditions. In a matter of a few clicks, people can be assured of the quality and origin of the products they purchase, and of the ethical standards that had to be respected for their production.

    The website gowestbee.com targets a trendy clientele by putting forth many exclusive and original products. On it, you will find clothing, fashion accessories, kitchen accessories, beauty products, and toys as well as exclusive products from Canada, the United States, France, Italy, and the United Kingdom.

    WestBee donates 1% of sales revenues earned in Canada to Alvéole, a company which contributes to the protection of bees by setting up beehives in urban areas.

    “Western companies, just like bees, produce high quality products that are endangered. The bee is thus the symbol of the fair vision of production and consumption that we wish to convey. Purchasing products that are distributed by WestBee means contributing to the maintenance of local and Western economies, while also promoting the growth and employment of our designers. I invite you all to visit our website!”, said Lorenzo Sterzi, co-founder of WestBee.

  • Survey: Website or App for e-Commerce? Depends on Your Nationality

    Survey: Website or App for e-Commerce? Depends on Your Nationality

    mobile-shopping1

    Different nationalities have different preferences in their method of online shopping – website/mobile site vs. mobile application, according to a survey conducted by OHT-Mobile.

    The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents – 100 each from the US, the UK, Australia, Canada, Italy, Germany, the Netherlands and Japan.

    58% of all respondents worldwide answered that they prefer shopping using a website. In Canada 67% still prefer to shop using a website or mobile site but in the UK, only 49% express the same preference.

    In Germany, more than half (51%) responded that they prefer either an app or have no preference – meaning that those who prefer to shop on websites (44%) are in the minority.

    The full results are as follows:

    • USA (65% prefer web or mobile site; 21% app; 10% no preference)
    • Canada (67%; 15%; 13%)
    • UK (49%; 23%; 23%)
    • Australia (58%, 11%, 29%)
    • Germany (44%; 22%; 29%)
    • Italy (61%; 16%; 21%)
    • Netherlands (62%; 14%; 22%)
    • Japan (56%; 16%; 23%)

    “The preference for shopping on websites is still strong, but there is a growing trend for app shopping. What’s more is that we are seeing variation between nationalities,” said Ofer Shoshan, CEO of One Hour Translation. “Online retailers should be aware of the different preferences of the audience in each region and be sure to localize their mobile sites and applications to suit accordingly.”

    The survey results follow similar results of a One Hour Translation survey completed in Q4 of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and Canada. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of the Canadians, and no less than 90% of Japanese people.

    Image: Jason Howie