NBC Universal is attracting an average of 29.1 million US viewers to its coverage of the 2008 Olympic Games, according to figures just released.
While viewership was undoubtedly helped by the extravant opening ceremony and early coverage of US swimming star Michael Phelps, the unprecedented high def footage must take some of the credit.
Belgian company I-Movix is to provide its SprintCam Live 2 HDTV cameras to cover much of the action from the Olympic games in Beijing.
Able to record events at speeds up to 8,000 frames per second, a rate which is more than 260 times that of normal video.
And while the cameras produce incredible slow-motion images, there is nothing slow about replay times – clips are available for immediate re-viewing.
The HDTV cameras will be deployed with mobile units at all the major games venues.
Sales of LCD and plasma TVs showed a 53 per cent year-on-year increase in the US for the first quarter of 2008, with more than 7.5 million units sold.
This represents a 7 per cent increase over industry projections for the period.
While analysts in Japan have attributed a 35 per cent increase in flat-panel TV sales during the first half of June to the upcoming Beijing Olympics, industry executives in the US are being more cagey.
But what those attending the DisplaySearch TV Supply Chain Conference in San Diego did agree on was that despite the state of the US economy, the North America TV market remains robust – so far.
The European Broadcasting Union (EBU) has signed a multi transponder deal with Intelsat Ltd for the video carriage of the 2008 Beijing Olympic Games to Europe.
C-/Ku-band cross-strap capacity on the Intelsat 706 satellite, located at 50.2 degrees East, will be used to distribute the all high definition event to EBU members.
Intelsat is the only global satellite operator to have provided coverage of every Olympic Games since 1968.