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Tag: nokia-lumia-900

  • Nokia promotes pink Lumia 900 with a nail polish

    Nokia has decided to promote its popular Lumia 900 phone, not in the conventional way, but rather with a more creative idea.

    In order to promote the pink Lumia 900 phone, they decided to launch a matching pink nail polish. "Nokia Lumia Pink" was designed by Duality Cosmetics and in case you are interested in buying it, it will only be available at one-day (and only) events in Dallas, Denver and Los Angeles. Moreover, if you attend these events, you will also be able to receive manicure and pedicure, in pink color of course. If you are not into pink, Nokia Lumia 900 also comes in white, black and cyan. However, pink is Nokia's latest release for Lumia 900, which justifies their need to promote it as much as possible, turning the smartphone into an accessory.

    According to Valerie Buckingham, director of marketing for Nokia North America:

    “phones are in your back pocket all day [and should represent] the most personal parts of your style.”

    Thus, Nokia Lumia 900 Pink targets women that need to match their smartphone with their colorful style. It is part of Nokia's efforts to boost sales, struggling to keep up with the high smartphone competition. Although Nokia Lumia phones started selling at a satisfactory rate, they have recently seen a drop in their price, in order to remain at the game.

    Can Nokia make it with such marketing ideas, though?

  • No Windows Phone 8 Upgrade for Current Nokia Lumnia Phones

    One of the significant hits given yesterday by Microsoft refers to the lack of possibility to upgrade to the new OS – Windows Phone 8 – for the owners of Lumia smartphones, even for the owners of high-end models such as Nokia Lumia 900.

    Although Windows Phone 7.8 will be a significant sample of the functionality of WP8, the guys at The Verge consulted Kevin Shields from Nokia to hear an official opinion regarding the company’s trust or distrust in the Lumia.

    "I definitely think it's more than enough. I think that ultimately your typical customer probably isn't all that aware of this upgrade thing," said Shields. When asked about the upgrade prospects for Lumia 900, the same Kevin Shields said that he definitely thinks that with “products like the Lumia 900, where a consumer walks in and buys that product they're getting great value and they're getting a great offering that's going to have a long lifetime of innovation”.

    Although there will exist new applications that would take advantage of the functions implemented exclusively in WP8, Nokia representative was keen to ensure that users will constantly get new features through updates and applications made in house by the company. Applications like Camera Extras, which will reach on all the Lumia terminals until the end of July, represent a clear proof of these statements. Camera Extras will allow users to capture intelligent panoramic and group pictures.

    As a subjective note, we think that Nokia undermines users’ intelligence with such statements and, although Lumia 900 is a sensational terminal, in the world we live increasingly more people think about the future and put in balance the free upgrade options and the extended support. Since these elements are missing from all Lumia terminals on the market, we believe that Nokia has received a new hit in this period.