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Tag: mobile-gaming

  • iPhone 4 Sounds Starting Gun for Smartphone Gyroscope Market

    Monday’s introduction of the iPhone 4 is set to trigger explosive growth in the market for gyroscopes used in cell phones, as a flood of competitors vie to emulate the feature, says iSuppli.

    According to the research group, global unit shipments of gyroscopes in mobile handsets are expected to rise to 285 million in 2014, up from 26 million in 2010 and from zero in 2009.

    The integration of the gyroscope in the iPhone 4, which is set to begin shipping on June 24, confirms iSuppli’s forecast that these parts would make their first appearance in smart phones this summer.

    “Because of Apple’s role as a technology trendsetter, a multitude of mobile handset OEMs are expected to offer smart phones that integrate gyroscopes,” said Jérémie Bouchaud, director and principal analyst, Microelectromechanical Systems, for iSuppli. “This will cause shipments to rise by 157 percent in 2011 and by 60 percent in 2012 and 2013.”

    Mobile handset makers until recently have shown little interest in gyroscopes, Bouchaud noted. However, the success of the Nintendo Wii Motion Plus video game console demonstrated the consumer appeal of gyroscopes for game playing. Meanwhile, InvenSense and STMicroelectronics have offered a cascade of new gyroscopes with 2 and 3 axes, making the technology more accessible.

    “STMicroelectronics is the sole supplier of accelerometers for previous models of the iPhone, as well as for the iPad and the iPod line,” Bouchaud said.

    “Because of this, we believe that STMicroelectronics is also the supplier of the gyroscope in the iPhone 4. However, we will have to wait for confirmation from iSuppli’s Teardown Analysis Service when it dissects the iPhone 4 in late June.”

    According to the analysts, the main applications for gyroscopes in cell phones in 2010 and 2011 will comprise a user interface utilizing a gyroscope in combination with an accelerometer, followed by image stabilization and dead-reckoning for in-vehicle navigation.

    From 2012, gyroscopes will start to be used for indoor navigation in combination with an accelerometer, compass and pressure sensor for floor accuracy. By 2014, the market for gyroscopes in cell phones is expected to amount to $220 million.

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    iPhone 4 is Here

  • Increase Revenue Share – Or Games Developers May Exit Java


    Games publishers and developers will give up on Java unless operators follow Apple’s lead in offering more appealing revenue shares.

    That’s according to a report by analyst Windsor Holden, of Juniper Research, who warns that as well as being a lost opportunity for developers it would seriously reduce the variety of games for players.

    In his report Holden shows that the value of the global mobile games market is expected to rise from USD $5.4 billion this year to more than USD $10 billion in 2013.

    However, he says the volume of paid mobile game downloads has stagnated across North America and Western Europe.

    This is despite the positive response from mobile games publishers and developers to Apple’s iPhone.

    Developers and gamers have reacted strongly to the possibilities handsets such as Apple’s offer for sophisticated games that were previously only possible on consoles.

    Holden believes growth is being hindered by a combination of limited on-portal revenue share for publishers, causing some to leave the market, and poor marketing of games.

    The report author said that the revenue share offered by Apple to games publishers is incredibly attractive.

    “The danger is that if operators do not respond with a similar business model, publishers faced with low margins may simply exit Java completely, thereby reducing consumer choice in the longer term,” he said.

    The report also found that ad-funded downloads have become increasingly popular, but that revenues generated from that model are not likely to provide developers and operators with a sufficient primary revenue stream.

  • Wow-factor Converting New Fans To Mobile Gaming


    Show most non-gamers an iPhone running the 3D fighting game Kroll and the reaction is usually some variation of "wow".

    What surprises them is that a game of such quality and with such stunning graphics is on a handheld device.

    That’s an experience Xavier Carrillo, CEO and founder of Digital Legends Entertaiment (DLE), the games and technology developers that created Kroll, is getting used to.

    He told smartphone.biz-news.com that the technology available on today’s handsets means sophisticated games previously only possible on consoles are now feasible on smartphones.

    The proof of that has been people’s reaction to Kroll ever since it was announced at the Worldwide Developer Conference by Apple earlier this year.

    "People are not aware what you can do on a mobile – what’s possible and how capable it is," he said. "It’s an eye-opener and it will attract a lot of people."

    Head-quartered in Barcelona, Spain, DLE has served as a Nokia N-Gage First Party Developer since 2004 and began publishing games for Apple’s this year.

    Kroll was specifically designed for the iPhone and iPod Touch.

    Content Is King


    With the latest smartphones now capable of running such advanced games, Carrillo said having excellent content was essential.

    He believes this will drive the sale of handsets as consumers seek out everything from games and music to maps.

    "People will buy a handset because of the game in much the same way as someone will buy a laptop for gaming," he said.

    In the case of the iPhone, Carrillo said the big publishers were now treating it as a console-standard gaming device.

    This means they can cross-market big movie releases – as they did with Indiana Jones – along with games for the PS3, the Xbox 360 and mobile devices.

    "We believe it’s going to be a huge opportunity," he said.

    Interestingly, smartphones have become such attractive platforms for gaming almost as a by-product of the drive to create multi-media handsets.

    The demand for more megapixels on cameras led to more RAM, the popularity of mobiles as music players required more storage capacity and the addition of TV functionality led to improved hardware accelerators.

    For gamers, Carrillo said it means someone playing a game on a smartphone on the train to work can now expect a quality similar to that on their PS3 at home.

    And while he doesn’t believe mobile gaming will replace consoles such as the PS3, it’s opening the whole gaming world up to a new market.

    "The mobile consumer audience is much wider – and it’s a different consumer," he said. "People that have never played games are discovering them now."

    The appeal to the mainstream was borne out in a recent Newsweek article.

    It compared the quality of games from Apple’s App Store more than favorably to desktop PC or console games and claimed the iPhone and iPod Touch were well on their way to becoming important forces in handheld gaming.

    Price A Factor

    That success will possibly owe a great deal to the price of games as well as their quality, according to Carrillo.

    He said experience in the PC gaming market had shown that several "micro" payments are a better pricing strategy than a higher one-off purchase price.

    Charging just a few dollars a time to download games from the Apple app store ensures people aren’t put off and make them more likely to take a chance on a game.

    Where developers can increase revenue is by offering extra content – often in the form of additional characters, weapons or scenarios – that players can buy separately.

    "People prefer games with less content that they can then add to," he said. "They can play the game and if they like it, they can pay more. If they don’t, then they don’t have to.

    "So it’s much better for them to spend a small amount several times than one large amount."

    Carrillo said mobile gaming will evolve in tandem with technological advances. So features such as touchscreens, accelerators and GPSs are being incorporated in developing location-based and community-oriented games as well as music and head-to-head games.

    But he said games developed for consoles can not just be copied over to a mobile platform.

    Aside from the hardware differences, PC games are played in very different settings to mobile games and that requires the content and controls to be adapted to that environment.

    DLE seem have got that right with the graphically-stunning Kroll – so expect to see a lot more people glued to their handsets.