Mippin is one such company that specializes in helping users attain access to mobile content, and helping publishers mobilize their content for easy access for their audience.
Mippin, backed by Refresh Mobile, came to life in 2007. David Mannl, Head of Creative and co-founder of Mippin, states that he and his partner said, "let’s ditch the whole client business for the time being’ and focus only on mobile apps and that’s when Mippin got started and launched as a product."
He also notes that when they started back in 2007 there were hardly any mobile internet sites around, and left a huge need for publishers and users to have mobile versions of all the web content they could.
One such company that is ahead of the curve is Yukoono, a digital content portal that is as adaptable as the user is.
Sales Director of Yukoono, Thomsen Ghebresellassie states that “The idea of Yukoono came up last year in April when the CEO thought about why a user should only have access to certain types of content and certain type of media? If you are browsing on the website, you have to visit several websites in order to get news, videos on YouTube, or a different application in order to get access to content. So we came up with the idea of having one platform which you can think of a big shopping mall.”
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