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Tag: lumia

  • Mobile World Congress 2013: Nokia presents Lumia 520 and Lumia 720

    Nokia has presented two new smartphones at the Mobile World Congress, the Lumia 520 and Lumia 720, aiming at customers with lower budget.

    Lumia 520 is the cheapest Windows Phone 8 for Nokia, starting at $184, with a 1GHz dual-core processor, 512MB of RAM, 8GB of storage, a 4-inch WVGA screen and a 5MP camera. It weighs 124g, it has a 2D hardened glass and it is also ideal for touch while wearing gloves. It will be released in five colours (cyan, yellow, red, black and white) and it is expected during the next quarter. It seems like a pretty decent phone for its money, with Nokia's experience and Micorosft's ambitious Windows Phone 8 being a great combination.

    As for Lumia 720, it is a bit more sophisticated, with a 6.7MP camera, a 4.3-inch screen, a 1GHz CPU, 512 MB of RAM, 8GB of storage and it will be priced at $329. Lumia 720 will also have a Carl Zeiss lens and f/1.9 aperture, also focusing on the front camera with an f/2.4 aperture, which makes it an ideal choice for everyone that loves taking decent pictures with a smartphone.  It supports NFC and it also allows wireless charging with a snap-on cover. Lumia 720 will also be released in 5 colors and it is expected mostly in Asia and some countries in Europe. There are already some users from the U.S. that found Lumia 720 attractive, although it seems that it won't be available for them.

    Nokia is trying to recover on the smartphone market, targeting for now the low and mid budget users who used to purchase affordable Android devices. It's up to them to persuade them to trust them.

  • Nokia Lumia 620 – Attractive Entry Level Smartphone with Windows Phone 8

    Taking the analysts by surprise, Nokia has launched a new model of its Lumia range – Lumia 620 – Nokia’s third phone that runs Microsoft’s latest version of Windows Phone, .

    Priced at $249, excluding taxes and subsidies from operators, the smartphone is a more attractive model in terms of price in the Lumia series. The new smartphone, launched during the salon Le Web 2012 in Paris, will enter the Asian market in January and will shortly be launched in Europe and the Middle East.

    Lumia 620 aims at younger customers, according to Nokia, and will be available in seven different housing colors.

    The 3.8-inch screen with 800 x 480 WVGA resolutions is more compact than the other two Lumia handsets, 920 and 820, which were harshly criticized for being too heavy and too thick.

    The screen comes with ClearBlack technology and Nokia boasts that it will be as visible in daylight as Lumia 920 and Lumia 820. The chipset is more than decent and allows HD video camera. Dual band wireless card is a plus, and the 1300 mAh battery should provide a decent range, but it will not be able to be charged wirelessly. However, the smartphone supports NFC connectivity.

    Like most advanced models, Nokia Lumia 620 comes with Nokia Maps, Nokia Drive and Nokia City Lens. Operating system offers mobile browser Internet Explorer 10, support Windows Live, Microsoft Office Mobile applications and 7 GB SkyDrive storage.

    Lumia 620 has a 1 GHz Snapdragon S4 Plus processor, with 500 MB RAM, 8 GB internal storage (expandable up to 64 GB) and a battery of 1.300mAh, according to Engadget.

    Separately, Nokia has announced on Wednesday the launch of a new smartphone, Lumia 920T, in partnership with China Mobile, the largest mobile operator in China.

    Overall, we could say that Nokia Lumia 620 is a step in the right direction. The smartphone looks good, has good facilities and has an attractive price.

  • Nokia promotes pink Lumia 900 with a nail polish

    Nokia has decided to promote its popular Lumia 900 phone, not in the conventional way, but rather with a more creative idea.

    In order to promote the pink Lumia 900 phone, they decided to launch a matching pink nail polish. "Nokia Lumia Pink" was designed by Duality Cosmetics and in case you are interested in buying it, it will only be available at one-day (and only) events in Dallas, Denver and Los Angeles. Moreover, if you attend these events, you will also be able to receive manicure and pedicure, in pink color of course. If you are not into pink, Nokia Lumia 900 also comes in white, black and cyan. However, pink is Nokia's latest release for Lumia 900, which justifies their need to promote it as much as possible, turning the smartphone into an accessory.

    According to Valerie Buckingham, director of marketing for Nokia North America:

    “phones are in your back pocket all day [and should represent] the most personal parts of your style.”

    Thus, Nokia Lumia 900 Pink targets women that need to match their smartphone with their colorful style. It is part of Nokia's efforts to boost sales, struggling to keep up with the high smartphone competition. Although Nokia Lumia phones started selling at a satisfactory rate, they have recently seen a drop in their price, in order to remain at the game.

    Can Nokia make it with such marketing ideas, though?

  • MWC 2012: Nokia Launches New Handsets and Services

    Nokia announced a new range of products, services and partnerships at Mobile World Congress. Stephen Elop, President and CEO of Nokia, presented the fourth terminal Lumia, smarter mobile phones and a new range of services.

    Lumia Portfolio Expands
    Nokia has extended its range of products with Windows Phone by introducing the new Nokia Lumia 610, the most affordable Lumia terminal released so far. The manufacturer plans to expand availability of Lumia 900 in several markets outside the U.S.

    Created for those seeking a first affordable Lumia handset with Windows Phone, Nokia Lumia 610 provides quick access to social networking, web browser, music, games, navigation and applications in Windows Phone Marketplace. The phone will be available in four colors at an estimated retail price of only EUR 189 before taxes and subsidies, and deliveries are scheduled to begin in the second quarter of this year.

    Nokia Lumia 900, launched in January as the first Nokia smartphone compatible with the LTE standard, will be available with the dual-carrier HSPA technology of up to 42.2 Mbps. The top experience of the content displayed on the 4.3-inch AMOLED ClearBlack capacitive screen of the handset and the battery with extended capacity will be available in several countries worldwide.

    Nokia also announced the application Nokia Reading, which will provide an integrated experience of reading. With Nokia Reading, users will enjoy easier and faster news, books, audio books, including a catalog of reading material in local languages and the ability to access content offline.

    Ads come after a year when Nokia launched Lumia 710, 800 and 900 before the dates anticipated, the devices being well accepted in the industry.

    Nokia 808 PureView
    Nokia 808 PureView is the first smartphone with the exclusive imaging technology Nokia PureView, which allows integration of a wide range of high quality photo experience on Nokia products in the coming years.

    Nokia 808 PureView combines a large sensor of high resolution, 41 megapixel (!!!), Carl Zeiss optics and oversampling technology developed by Nokia. The result consists of razor sharp pictures, to the smallest detail, superior performance in low light conditions and the ability to save images as smaller files to send via email, MMS or distribution in social networks.

    Nokia 808 PureView also includes Nokia Rich Recording for CD quality audio recording, HD 1080p video recording and playback and exclusive technology Dolby Headphone, which transforms any stereo content into a personal surround sound experience, regardless the headset used.

    Asha, Smarter and Smarter Mobile Terminals
    Finnish manufacturer makes the transition from terminals with basic capabilities to smartphones, launching three new Asha handsets for users who want to work, learn and play.

    Designed for urban consumers and entrepreneurs, Nokia Asha 302 is a premium device with QWERTY keyboard, providing a mobile work experience with push email, calendar and contacts synchronization with Mail for Exchange support – a new capability offered by Nokia S40 handsets.

    Designed for quick access to social networks, Nokia Asha 202 and 203 bring the touchscreen on affordable products and offers a package of 40 games from Electronic Arts. Asha 202 also offers the Nokia Easy Swap technology for dual-SIM terminals, which allows users to easily switch between SIM cards and to enjoy the benefits  of tariff plans offered by operators.

    Another different factor is represented by the update of the well-known service Life Tools, renamed Nokia Life, which provides useful information on Nokia S30 and S40 but also on the new Asha 202 and Asha 203 as well.

    Users in India, China, Indonesia and Nigeria will receive helpful tips for daily life, child growth and education, education, agriculture and entertainment, delivered via SMS.

    The new Asha handsets complete the Nokia Asha range, now available in over 100 countries worldwide.

    Further, Faster
    In the location-based services, Nokia and Groupon plans to launch competitive offers and discounts on market. Nokia also announces a new version of Nokia Drive for Windows Phone, which will include full support for step-by-step offline navigation. In addition, Nokia Drive will retain personal paths with the public transportation, will provide traffic information and will automatically reconfigure routes in order to avoid traffic congestions.

    Nokia also plans to launch a version for Windows Phone of Nokia Transport, which will provide information on the routes on foot, by metro, tram, suburban trains and buses in over 500 cities in 45 countries worldwide.