Posts Tagged: location-based

Location-based advertising (LBA) is still in its early stages – and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge. spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.

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