Posts Tagged: internet


Internet advertisers will need to create campaigns that work with multiple devices and display sizes if they want to benefit from growing mobile advertising revenue.
That’s according to telecom analysts Berg Insight, who say a significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites.

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While more operators are beginning to offer HD video-on-demand services, live streaming video continues to pose infrastructure and bandwidth problems.
HDTV.biz-news.com spoke to Alex Mashinsky, CEO of DigiMeld, about the challenges of streaming video – and developments that could open-up the service to millions of viewers.

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The increasing numbers of smartphones on flat-rate data plans, coupled with ever-improving handsets, is leading to a surge in mobile search, according to comScore.
It has published the results of a survey which show that searching the internet from a mobile phone is gaining in popularity in the United States and Western Europe.

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Over a third of all US broadband users have watched at least one TV show on the Internet, according to a study conducted on behalf of the Cable & Telecommunications Association for Marketing (CTAM).
But the research found that while broadband users are increasingly turning to the web for their video content fix, 94 per cent still prefer to do their viewing on a television screen.
For cable and satellite networks concerned about the growing threat of online TV shows and movies, the survey provided some comfort.
Of those who watched online shows, 82 per cent did so because they had missed a specific programme on TV.
Based on this, the report points out the “critical importance of strong marketing for the initial TV showing".

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