Business News Holding

Tag: hd-content

  • 43% of US HDTV Owners Don't Watch HD Content


    More than 39 million US households have an HDTV set – and the figure keeps on rising.

    Yet a sizeable proportion – 43 per cent or 17 million – either don’t have or don’t watch HD content.

    A report from In-Stat has highlighted a "significant gap" between HDTV ownership and HD programming usage among US households.

    It shows that the number of US HDTV households – defined as households having both an installed HD-capable TV set and also receiving and watching HD programming – increased by almost 40 per cent in 2008.

    However, Mike Paxton, an In-Stat analyst, said the growth rate could have been much larger.

    "In the US, there are more than 39 million households with an installed HDTV set," he said.

    "However, only 22 million of those are HDTV households, meaning that 17 million US households with an installed HDTV set are not watching HD programming."

    The In-Stat report comes as the number of households with an installed high-definition television continues to grow worldwide.

    However, this installed base of households is decidedly biased to two countries: the US and Japan.

    And while there are many in the US not taking full advantage of their HDTV sets, the US has 61 per cent of the global total of 36 million HDTV households.

    Recent research by In-Stat also found the following:

    • On a global basis, HDTV service remains limited to a relatively small number of countries, primarily the US and Japan.
    • At year-end 2008, there were over 36 million HDTV households worldwide, up from 29 million at year-end 2007.
    • Even though the number of European HDTV households is rising, it will be 2011 before the number of HDTV households in that region reaches the 10 million mark.
    • Cable and satellite TV service providers provide HD programming to almost 80% of all HDTV households. Telco TV service providers and terrestrial broadcast TV service providers provide service to the remaining HDTV households.

  • HD Content Helps Freesat Double Sales


    Freesat doubled sales of its satellite packages in the last quarter of 2008.

    Emma Scott, MD of the UK’s free-to-air digital satellite television service, said high definition content from the BBC and ITV have helped drive sales.

    Since the service launched in May 2008, over 200,000 sales have been recorded, with 100,000 of those coming in the months since September.

    "Freesat is able to offer incredible HD with no subscription," said Scott.

    "We’re thrilled that both the BBC and ITV are investing more in HD programming in 2009.

    Scott said key goals in 2009 include increasing Freesat’s product range and distribution by the quality and choice of channels and services available, and the anticipated launch of IPTV services, like BBC iPlayer onto Freesat later this year.

  • How will Xbox's streaming HD Fare Against PS3's Blu-ray?


    For a while now, Sony’s PS3 has done very well out of being the best Blu-ray player in its price range – oh, and you can play games with it too.

    So it will be interesting to see how it fares now that Microsoft’s Xbox is offering US users streaming HD content from Netflix.

    That, and the fact that Blu-ray player prices generally are falling drastically, may have some impact on the Sony console.

    PS3 sales figures for the third quarter showed a very respectable 56 per cent increase year-over-year, even if total numbers were lagging behind Nintendo’s Wii and the Xbox 360.

    There are also now 14 million active PlayStation Network (PSN) accounts worldwide – equalling the number of Xbox Live (XBL) subscribers, according to Sony.

    Registered PSN users have leapt by four million since July, with the total amount of content downloaded shooting up from 170 million pieces to 273 million pieces.

    That said, the Xbox 360 isn’t doing badly. Microsoft forecasts that by the end of this month, 25 million Xbox 360 consoles will have been sold worldwide.

    The NPD Group reported in September that the Xbox 360 was ahead of the PlayStation 3 in sales for the first time in months – even if only by a slim margin.

    So Microsoft will be hoping that today’s Xbox update will add further appeal to its console and keep those totals climbing higher.

    It will be offering HD content from Netflix, the latest entrant to the rapidly growing streaming digital market that has seen a series of set-top boxes begin offering the service.

    Movies from Sony Pictures Home Entertainment subsidiary, Columbia Pictures, will not be available to Xbox 360 users streaming via Netflix, though.

    Shortly before Xbox 360’s update went live, the list of movies available for Netflix Watch Instantly streaming suddenly dropped all Columbia’s offerings.

    All the blocked content can still be viewed online and through all other Netflix enabled TV devices except for the 360.

    Rivalry issues aside, as well as the lure of high-def programming, the Xbox changes offer a new interface with a simpler panel and new customizable avatars to display users in the friends list and certain games.

    A LIVE Party function can be used to virtually host up to seven friends for voice chat, game play, and photo sharing.

    There is also a community games channel which allows users to play games that have been created by private individuals.

    Among the new games to be launched are "You’re in the Movies" and "Lips".

    So, plenty of entertaiment for Xbox users to get their teeth into – but will it be enough to halt the march of the PS3?

  • HDTV sales surpass 10 million in UK

    Sales of HDTVs healthy but viewers face problem of content gap

    Cumulative sales of HDTVs to date surpassed 10 million in the UK, according to a report by GfK Retail and Technology.

    In the first six months of 2008, more than 2 million were added and the market research firm expects the cumulative total to be approaching 15 million by the end of 2008.

    While the UK lags behind other nations such as the US in HDTV pentration, the GfK report said the figures were significant considering it was a product which only really started selling in significant quantities in 2004.

    It pointed out that since some homes had more than one HDTV, the number of households not yet owning a high def set “must be well over 10 million”.

    “In other words, the spectacular uptake of this product so far may not even equate to half of its potential sales,” the report said.

    However, GfK said any enthusiasm should be tempered by the sobering thought that an overwhelming majority of HDTVs are not yet relaying genuine high definition broadcasts.

    This is because the digital terrestrial platform cannot yet broadcast in HD.

    “Fortunately, there has been a sustained growth in large screen TVs, and HD is now a standard feature on all of these products,” said the report.

    “Manufacturers and retailers have also been quick to move their focus to 1080p (so-called Full HD) products.
    “By June 2008, this segment accounted for 18 per cent of flat TV market volume and 33 per cent of the turnover.”

    Intense pressure on prices is key feature

    A comparison between the 52 weeks ending June 2007 and June 2008 confirms that HD was transformed from GBP £721 down to GBP £502.

    The 32"+ large screen decline was an equally steep GBP £859 to GBP £646, despite the move to larger screen sizes.

    Narrow the parameters to 1080p only and the price in the same reporting periods plummets from GBP£1660 to GBP£954.

    Other points arising from the GfK market monitor include:

    * In the small/ medium segment (up to 26"), the HD volume share increased from 37 to 63 per cent.

    * The Internet accounted for 29 per cent of HDTV sales in the first half of 2008, compared to 17 per cent purchasing all TVs.

    * In the 12 months to March 2006, 9 per cent of HDTV sales were for use in a household bedroom, compared to 85 per cent of sales intended for use in the living room. In 2008 – HDTV sales for use in a bedroom had risen to 19 per cent, while HDTV’s bought for the living room had dropped to 73 per cent.