Freesat doubled sales of its satellite packages in the last quarter of 2008.
Emma Scott, MD of the UK’s free-to-air digital satellite television service, said high definition content from the BBC and ITV have helped drive sales.
Since the service launched in May 2008, over 200,000 sales have been recorded, with 100,000 of those coming in the months since September.
"Freesat is able to offer incredible HD with no subscription," said Scott.
"We’re thrilled that both the BBC and ITV are investing more in HD programming in 2009.
Scott said key goals in 2009 include increasing Freesat’s product range and distribution by the quality and choice of channels and services available, and the anticipated launch of IPTV services, like BBC iPlayer onto Freesat later this year.