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Tag: beijing-olympics

  • Sky's HDTV sports coverage set to get boost

    The addition of Eurosport’s HD channel to Sky HD would mean major sporting events such as the Tour de France and Olympics broadcast in high def

    Eurosport could be returning to UK screens after a three year gap if negotiations currently being held with Sky are succesful.
    The sports network is expected to add its HD channel to the Sky HD platform within the next few days.

    It is understood to be currently testing at 28 degrees East alongside Eurosport News.
    A Eurosport spokesman said: “We’ve been negotiating with Sky and are very keen to launch our service in the UK.”

    Speaking to Broadband TV News he said that the cross promotion on Eurosport’s standard definition channels had encouraged a number of viewer enquiries.

    The channel is expected to be made available to subscribers to Sky’s HD Mix.
    Eurosport launched its high definition service on May 25, 2008 and is currently broadcasting live HD coverage of the Tour de France.

    The channel has picked up significant carriage in France, Poland, Israel, the Benelux and Scandinavia.
    After the channel’s original launch it was replaced by Eurosport 2, which was launched in 2005.
    This channel included some Eurosport News programming, but continued as a standalone operation in other markets.

    Speaking before the launch of Eurosport’s HD service in May, Laurent-Eric Le Lay, the network’s group chairman, said he wanted to provide as much high def coverage as possible.
    As well as this year’s French Open-Roland Garros tennis Grand Slam the channel’s HD offerings include the Tour de France and the Beijing Olympics.
    “Sport, especially live is spectacular in high definition; it transforms the viewing experience for sports fans,” he said.

  • NBC uses Olympics to promote HDTV and study viewer habits

    NBC has made no secret of the fact it plans to use the Beijing Olympics as a campaign platform for HDTV.
    Now the US network has announced that the summer games will also act as a research lab to guage how viewers use different media platforms.

    The network hopes its research will reveal how people combine, for example, high def TV coverage of an event with tools such as video streaming, video on demand and mobile phones.
    Alan Wurtzel, NBC’s research chief, said the company would publicly issue a TAMi (Total Audience Measurement Index) for the first time.
    This is designed to measure the full range of cross-platform media consumption of the Olympics throughout the 17 days of coverage.

    NBCU will also conduct the largest research project in its history, taking advantage of the unique scope and duration of the Olympics to further the industry’s understanding of cross-platform media usage.
    “An event of this magnitude requires the biggest and most sophisticated research effort to measure it,” said Wurtzel.
    “The size and duration of the Olympics presents us with extraordinary opportunities to gather data on viewer behaviour.”

    NBC has scheduled 3,600 hours of Olympics programming on its main network, along with Telemundo, USA, Oxygen, MSNBC, CNBC and Bravo.
    In addition, the company is planning to make 2,200 hours of streaming video available on NBCOlympics.com.
    Consumers may also get video on demand via their computer and Olympics content through their mobile phones.
    “Not only will we measure these Games in a way we’ve never done before, but we’ll also be able to gather data that helps us better understand the new media consumer,” said Wurtzel.
    “At the end of the Olympics, no other research entity in the world will have as much knowledge on cross-platform usage as NBC Universal.”

  • High definition sports schedules continue to grow as coverage of major sporting events like Wimbledon and Beijing Olympics become more commonplace










    The US’s NBC network is to broadcast both the women’s Wimbledon final between the Williams sisters and the men’s match between Nadal and Federer on its HD channel.
    The addition of this year’s Centre Court battles is just the latest addition to a growing selection of sporting events being shown in high def.
    Sports programming is perfectly suited to high definition because of the fast motion and action in sports.
    The 16:9 aspect ratio of HD provides a vastly better perspective and coverage of a game than SD.
    Viewers can see, for instance, the entire ice in a hockey game or the baseball field in a baseball game.
    So impressive are the results that they influenced an estimated 2.4 million high-definition television sales prior to this season’s Super Bowl in the US.
    Aside from the tennis action, Panasonic has announced that it is to partner the Eurosport HD channel in a deal that ensures it uses the company’s equipment, including the HPX2100 and HVX201 high definition cameras during coverage of this summer’s Olympic Games.
    It also means Panasonic will get plenty of airtime on the station, promoting its VIERA line of HDTVs, as well as running local marketing events.
    Eurosport HD, which simulcasts with the standard definition Eurosport channel, began broadcasting in May this year.
    And with just 30 days to go before the events kick off in Beijing, the broadcast plans in the US are getting clearer.
    NBC Universal has the exclusive rights to the Olympics – for which it paid US$5.7 billion – and will produce over 3,600 hours of sporting coverage, all in high definition.
    The HDTV broadcasts will be carried on NBC, USA and Universal HD, but it remains unclear what time slots will be carried on each network.
    Ma Guoli, a Chinese Olympics broadcasting official, has said that he expects the Olympics to attract four billion viewers – one billion more than in Athens four years ago.
    Beijing Olympics Dissemination Corporation Ltd is expected to use 65 high definition relay vehicles and 1,000 high definition cameras, as well as building a broadcasting centre with an area of up to 80,000 square metres.
    “High Definition signals will be used for TV relays for all 28 Olympics events,” he said.



  • High definition broadcast of 4th of July fireworks from US capital promises to be a spectacular affair


    It’s billed as America’s biggest birthday party and one that even those not able to attend in person will be able to enjoy on HDTV.
    Demand from viewers has led to coverage of this year’s Capitol Fourth celebrations from Washington DC being given extended coverage on the US public broadcast network PBS.
    The Independence Day fireworks will be captured live by 18 cameras positioned around the capital as national landmarks such as the US Capitol, the Washington Monument, the Lincoln and Jefferson Memorials are silhouetted on the skyline.
    An estimated 100 million homes in the US own HDTVs – around 41 per cent of TV owners.
    Jerry Colbert, executive producer of Capital Concerts, said that if you couldn’t be in Washington, DC for the event, watching it on HDTV would be the next best thing.
    “We heard from our viewers that they’d like to see more of the most amazing fireworks display in the nation,” he said.
    “We are pleased to respond to our viewers’ requests, not only with extended coverage of this year’s fireworks, but we’ve also added more TV cameras that will capture these dazzling and colourful pyrotechnics in high definition from virtually every panorama.”
    The event will be broadcast on PBS Friday, July 4, 2008 from 8:00 to 9:30 p.m. ET.
    Capping off the show will be a rousing rendition of Tchaikovsky’s “1812 Overture” complete with live cannon fire provided by the United States Army Presidential Salute Battery.
    Emmy and Golden Globe Award-winning film, theatre and television actor Jimmy Smits will host the 28th annual broadcast of the concert, featuring musical performances from some of the country’s best known and award-winning artists.
    Grammy winners Huey Lewis and the News, American Idol winner Taylor Hicks, rock ‘n’ roll legend Jerry Lee Lewis, Broadway star Brian Stokes Mitchell, classical superstar Hayley Westenra and soprano Harolyn Blackwell will perform a selection of music with the National Symphony Orchestra under the direction of top pops conductor Erich Kunzel.
    Olympic Gold Medal winner Scott Hamilton will lead a tribute to Team USA members competing in Bejing.

     

  • Olympics and Tour de France to be aired as Europe's public channels add to their high definition options


    The UK’s BBC has begun testing the transmission of high def services over Freeview in a move that could see the introduction of full HD terrestrial by the end of 2009.
    The broadcaster has started transmissions from a Guildford-based transmitter using the second-generation DVB-T specification DVB-T2.
    Justin Mitchell, leader of the DVB-T2 modem development team at the BBC, said the trial could enable the introduction of HD onto Freeview by December next year.
    DVB-T2 is said to offer 30 per cent more data carrying capacity as DVB-T under the same conditions.
    Across the Channel, the HD version of public channel France 2 has been launched on several platforms, including CanalSat DTH and Numéricable.
    As has been the case with other broadcasters across Europe, including VRT in Belgium and Nederland 1 in The Netherlands, France 2 will show sport events such as the Tour de France and the Beijing Olympics in HD.
    Freeview currently uses the ten-year old DVB-T standard. DVB-T2 was developed for use in a “post-Analogue Switch-Off environment”.
    UK communications regulator Ofcom has said it wants to convert at least one of the nation’s DVB-T multiplexes to DVB-T2 by the end of 2009.
    The test comes as HDTV services begin to flourish in the UK, which has almost 10m HDTV sets currently in use.
    While Sky – the main provider of HD broadcasts in the UK – has barely half a million subscribers signed up to its Sky HD service, much is being made of the May launch of Freesat.
    The venture – a joint initiative between the BBC and ITV – has the potential to give millions of UK viewers access to free HD programmes for the first time.
    Its launch has prompted Sky to cut the price of its Sky+ HD set-top box by 50 per cent.
    Virgin and Apple have also improved their HD offerings recently.

  • No mention of Olympic factor as US market for flat-panel HDTVs remains strong despite economic down-turn

    Sales of LCD and plasma TVs showed a 53 per cent year-on-year increase in the US for the first quarter of 2008, with more than 7.5 million units sold.
    This represents a 7 per cent increase over industry projections for the period.
    While analysts in Japan have attributed a 35 per cent increase in flat-panel TV sales during the first half of June to the upcoming Beijing Olympics, industry executives in the US are being more cagey.
    But what those attending the DisplaySearch TV Supply Chain Conference in San Diego did agree on was that despite the state of the US economy, the North America TV market remains robust – so far.
    Paul Gagnon director of North American TV research at DisplaySearch, said the data also highlighted consumer preference for smaller LCD and plasma TVs.
    “Smaller TV sizes are doing better than larger sizes, while the larger sizes seem to be under pressure from weakened consumer spending,” he said.
    “For example, global shipments of 32” TVs exceeded our forecasts by 10 per cent, while all screen size categories above 40” fell short of expectations by 3 per cent or more.”
    The summer holiday season is expected to present a major challenge for US retailers if the present economic trend continues, according to a majority of conference attendees.
    That could translate into better deals for consumers, and those deals could remain even if the economy recovers over the next few years because panel manufacturers are adding more TV assembly lines.

  • Deal signed with Intelsat to provide HD transmissions from Beijing Olympic Games

    The European Broadcasting Union (EBU) has signed a multi transponder deal with Intelsat Ltd for the video carriage of the 2008 Beijing Olympic Games to Europe.
    C-/Ku-band cross-strap capacity on the Intelsat 706 satellite, located at 50.2 degrees East, will be used to distribute the all high definition event to EBU members.
    Intelsat is the only global satellite operator to have provided coverage of every Olympic Games since 1968.
    The EBU, of which a large proportion of the major European broadcasters are members, provides a full range of network services, including but not limited to HD transmissions to broadband video carriage.
    Stefan Kurten, director of the Eurovision Operations Department, said: “By using Intelsat to deliver the Summer Games, we are confident that our members will benefit from the reliable service Intelsat offers when it comes to large scale events.”

  • Blu-ray recorder sales rising fast in Japan

    Sales of high definition Blu-ray recorders are increasing rapidly in Japan as consumers take to the new generation of home movie entertainment.
    Last month the more expensive Blu-ray recorders topped the old generation recorders in the value of sales for the first time.
    The research firm BCN Ltd said that around a third of machines sold now carry the new format.
    Shigehiro Tanaka, BCN chief analyst, said: “Full high-definition picture quality has become a main stream for big-screen TVs, and camcorders with higher picture quality are getting popular, too.
    “From the input of data to output, high definition is taking root in Japan.”
    The country was at the heart of the format war, which pitted the Blu-ray discs championed by Sony Corp against Toshiba Corp’s HD-DVD discs.
    Analysts believe sales of Blu-ray players have been held back, first by indecision over the outcome of the format war and then by high prices.
    However, the BCN survey showed April sales for Blu-ray in Japan were almost three times the 12.4 per cent share for both formats in January, before HD-DVD’s demise.
    The researchers expect sales of the Blu-ray will rapidly expand in coming months as makers such as Matsushita Electric Industrial Co Ltd are likely to cut down prices in a lead-up to the Beijing Olympics.

  • US firm signs deal to represent world's largest Beijing HD footage collection in advance of Olympic Games


    MediaRecall is to represent a collection of more than 1,100 high quality HD clips shot in Beijing for licensing in advance of this summer’s Olympics.
    The subject matter of the clips is diverse, ranging from Beijing lifestyle to footage of the venues and is being made available as stock footage for use in news and editorial programmes.
    Made by NHK (Japan Broadcasting Corporation), MediaRecall is to be the only company to represent the footage in the USA.
    It has agreed to represent MICO (Media International Corporation), the international distributor for the film-makers, for online stock footage licensing.
    Over 90% of MICO’s award-winning documentaries, drama series and animations are produced in HD format.
    Taneoka Hiroaki, President of Contents Gate, a Japanese content aggregator and MediaRecall partner for Japan, said the MICO cameramen had created something very special.
    “Beijing footage is very rare to begin with, let alone HD,” he said. “We expect these clips to be widely licensed for commercial use by broadcast news outlets and for editorial programs.”
    Contents Gate brings Japanese content such as anime, Manga, stock footage and film to the global marketplace.
    Robin Rutledge, CEO of MediaRecall Holdings, said the Beijing footage would be available immediately on STOCKMediaRecall.com, its stock footage portal.
    “The Beijing Olympics is surrounded with controversy, air quality, human rights issues,” he said. “Now we have HD footage available to support these important stories.”
    Rutledge said he expected “explosive growth” in online content sales throughout Asia over the next few years.
    He said creating trusted relationships with Japanese partners such as Contents Gate and MICO was the only way to be successful in acquiring quality Japanese content.
    “We have a very close relationship with Contents Gate, who now represents MediaRecall in Asia,” he said.
    “We expect to open a full digital facility in Tokyo by the end of 2008. Hiro Taneoka, is our key representative and is aggregating unique Asian content for online and mobile monetization, both in the USA and in Asia.
    MediaRecall Holdings is a major provider of video archiving digital services and online delivery to TV stations, large video archives and collections and other video content holders.