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  • Is Netflix Price Rise A Set-Back For Blu-ray?


    The price for Netflix’s Blu-ray subscribers is going up again on April 27th.

    The increase translates into an extra USD $4 a month for BD users opting for standard three-at-a-time plans.

    While Netflix is arguably justified in charging more to finance its rapidly expanded – and more costly to buy – Blu-ray stock of over 1,300 titles, it doesn’t help the high-def format’s image.

    Already seen as an expensive option compared to DVDs and other media, its goal of mainstream adoption is still bumping along.

    Around 10 per cent of Netflix’s renters currently opt for Blu-ray, so the appetite is there.

    Whether those consumers – and future ones too – will be put off by the price rises of around 20 per cent by the movies-by-mail company remains to be seen.

  • Blu-ray Growth Bolsters Dipping DVD Sales


    US consumer spending on packaged home entertainment – rental and sales of DVD and high-def disc formats – fell by 5.5 per cent in 2008, to USD $22.4 billion, according to the Digital Entertainment Group.

    Spending on DVD purchases fell more dramatically than the total, declining by 9 per cent, to about USD $14.5 billion, and the shipment of DVD units was down almost 15 per cent in 2008 to 1.4 Billion

    That contrasts with expenditure on high-def discs, primarily Blu-ray Disc, which almost tripled during the year to reach USD $750 million.

    The figures, compliled by DEG with input from all the major studios, which while still dwarfed by those for DVD show that Blu-ray software shipments grew 250 per cent, to 63.2 million units in 2008, from 18 million units in 2007.

    Sales of Blu-ray players, including videogame consoles, meanwhile, grew to almost 10 million units since the format’s launch.
    The trade group said that in the fourth quarter alone, 3 million devices were sold.

    The DEG figures coincide with a SNL Kagan report that says Blu-ray discs will soon rescue the industry.

    Kagan suggests the growth of Blu-ray will eventually make up for losses in the standard-def category.

    "Retail revenue should start to grow again in 2010. Sales should start a short period of growth as high-definition player prices drop below $200 in 2011 and Blu-ray really begins to penetrate the mass market," Kagan says in its report.

    Blu-ray players in the US dipped under USD $200 at the end of 2008 and Vizio is to launch a USD $199 Blu-ray player in April.

    Kagan said Blu-ray sales represented less than three percent of home video revenue in 2008. But the research firm projects that it will grow to around 19 percent by 2011.

  • Blu-ray Growing In Popularity – Except With Yahoo


    It’s fitting that after a roller-coaster year for Blu-ray the high-def format should end 2009 on a high AND a low.

    With sales in the US encouraging, a poll by Zogby International shows that Blu-ray players are one of the most wanted holiday gifts this season for HDTV owners.

    The players are only beaten by consumers looking for a second HDTV.

    Overall, Blu-ray players received 30 per cent of the vote, beating other popular gifts such as GPS systems, Nintendo Wii, and MP3 players.

    On a low note was the decision by Yahoo to put Blu-ray at number three in its year-end Best and Worst Tech Products list.

    A key complaint about the format was the continued high price of discs despite the plumetting cost of players.

    Yahoo also wasn’t happy with the slowness of the technology, including its lengthy boot-up time.

    The Zogby results were part of an online poll conducted between December 2-4 which polled 1,726 HDTV owners asking them which gift they would like to receive this holiday season.

    Of those who responded, 66 per cent indicated they would be purchasing titles for themselves.

    More than half the respondents (55 per cent) said they would be purchasing titles for friends and family who owned Blu-ray Disc players.

    Not surprisngly given its early sales figures, the poll also found that The Dark Knight is the most anticipated title this holiday season, followed by
    Mamma Mia, Wall-E, The Chronicles of Narnia: Prince Caspian and Hancock.

    Reports suggest that sales of Blu-ray titles in the US and UK are picking up well.

    Figures for the UK show that sales reached 462,500 units in November, an increase of 165 per cent over the previous month.

    While final December numbers aren’t available until January, initial sales are encouraging – helped considerably by the success of The Dark Knight.

    A total of 6.5 Million units have been sold in Europe to date (up 320 per cent), with the market share expected to double next year to 6 per cent.

    So far, roughly 800,000 stand-alone Blu-ray Disc players have been sold in Europe, but that number is expected to triple for next year, up to 2.5 Million
    .

  • Bright Day For Dark Knight Blu-ray Sales


    Warner Brothers’ The Dark Knight has eclisped Iron Man to become the fastest selling Blu-ray Disc movie of all time.

    Approximately 600,000 Blu-ray copies of the movie sold on the first day in the US, Canada and UK.

    This represent 20 per cent of the total three million copies sold during the first 24 hours.

    An estimated one-sixth of the high-def discs were bought in the UK, with most of the remainder presumably being snapped up in the US.

    Warner Brothers is now predicting that it will sell one million BDs by the weekend.

    Iron Man’s day one record had stood at 250,000 BDs.

    Not surprisingly the studio has been quick to talk up what the figures mean for Blu-ray.

    Kevin Tsujihara, president of Warner Brothers Home Entertainment, said: "Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed."

  • Japan Grasps Blu-ray – US Starts To Get Taste


    Blu-ray players bucked generally weak Black Friday sales in the US – helped considerably by average prices dropping to USD $200, according to DisplaySearch.

    Stripping out sales of Sony’s PlayStation 3, the researchers report that US Blu-ray Disc player revenue "more than tripled from a year earlier" during the week of Thanksgiving and Black Friday .

    Over USD $30 million was generated on sales of 147,000 Blu-ray decks.

    With Sony and Samsung leading the charge by dropping the price of their entry-level machines to below USD $200, overall costs averaged half the $400 price tag of a year ago.

    Coupled with the strong BD player sales, retailers have been reporting sales of HDTVs have been similarly buoyant despite the economic difficulties.

    If the US – finally – appears to be on the cusp of grasping Blu-ray, take a look at the Japanese market.

    BD recorders now account for half of all DVD recorders in the country – up from just 10 per cent last October.

    Even if this phenomenal rise is down to price drops it must still make for cheery year-end reading for the Blu-ray Disc Association.

    Now maybe it can turn its attention to the price of Blu-ray Disc prices.

    While the release of The Dark Knight is expected to boost the high-def format’s disc sales, the general perception is that the movie studios need to cut prices to ensure Blu-ray really does take off.

  • Samsung Blu-ray Players First To Offer Netflix HD


    Blockbuster may be hinting at offering its download service on Blu-ray players – Netflix is actually doing it.

    From next week two Samsung Blu-ray players are to provide Netflix videos in high definition.

    With a firmware update, both the BD-P2500 and BD-P2550 models, which currently offer standard-def steaming, will be able to offer HD
    programs from Netflix’s online DVD rental service.

    The Netflix HD movies, of which there will initially be about 300 titles, will be in 720p video, a lower resolution than the 1080p resolution
    available on Blu-ray discs.

    That said, it will bethe first time that a Blu-ray player will be able to offer high def streaming from any service.

    Last week, Blockbuster launched a movie rental download service in the US via set-top boxes.

    Following the announcement, Blockbuster CEO Jim Keyes was reported as saying that its download services will be coming to undisclosed Blu-ray players "by the first quarter of next year".

  • Blu-Ray Takes On Pirates And Old HD Rival In China


    Blu-Ray discs will go on sale in China for the first time today – officially that is.

    While it’s been possible to buy dubious pirated version of the high-def format for some time, today marks the start of what is expected to be a major push by Sony Pictures Home Entertainment into the vast Chinese market.

    Discs will be priced in the region of RMB200 (USD $30) and will be available online and in-store.

    The initial movie offering isn’t extensive – just 30 titles will be available – including Hancock, the recent Spiderman movies and classics including Close Encounters of the Third Kind.

    To coincide with the introduction of the discs, Sony is also launching its BDP-S350 Blu-ray player into the Chinese market.

    It’s an environment where rampant piracy of high-definition discs, among other things, is already an issue.

    Authorities in China recently seized over 800 illegally pirated Blu-ray titles. The discs contained movies ripped from Blu-ray to DVD using AVCHD compression.

    The fakes, seized in Shenzhen, were packaged in realistic-looking Blu-ray boxes, complete with authenticating holograms.

    The bust has highlighted flaws in the robust copy-protection that Blu-ray is supposed to have, although the Motion Picture Association International said this was the first ever seizure of this type of disc.

    Sony Pictures is the first Hollywood studios to release films on the high definition format in China but both Warner Brothers and Disney are in talks with local replicators and distributors in order to release their Blu-ray titles in the country as well.

    But pirates aren’t the only opposition Blu-ray is likely to face.

    Production of China’s self-developed high-definition optical disc format – China Blue High-definition Disc (CBHD) – is expected to begin production before the end of the year.

    Shanghai United Optical Disc has completed its first production line for the modified version of the Toshiba-supported HD DVD format that lost out to Blu-ray.

    But with no Hollywood studios on board, it faces an uphill battle with (at least) three studios now preparing Blu-ray releases in China.

  • HDTV Owners Prefer Blu-ray….They're Just Not Buying Them


    The latest survey from SmithGeiger shows that HDTV owners would rather watch movies on Blu-ray Disc than stream content directly to their TV.

    Well, hardly any surprise there. There’s never been any doubt about the phenomenal quality of Blu-ray images – but that still doesn’t seem to be translating into sales.

    Even with price drops in the US of between USD $200 and $300, the HD players aren’t rushing off the shelves.

    Texas superstore Bjorn’s and Pennsylvania-based Gerhard Appliances reported no sales change after Sony and Samsung cut USD $100 off their respective BDP-S350 and BD-P1500 models to USD $299 at the end of September.

    US consumer electronics retailers are hoping the fast approaching Black Friday – the day after Thanksgiving Day and traditionally one of the busiest shopping days of the year – will prove to be a sales bonanza even with the current economic troubles.

    Yet, while SmithGeiger’s survey of 1,600 HDTV owners revealed a 10-to-1 preference for Blu-ray over streaming content it underlines Blu-ray’s problem.

    Too many consumers seem happy with their DVD players and appear unwilling to fork out for another machine – even if Blu-ray prices are now dropping rapidly.

    This reluctance is a barrier that the consortium of companies behind the HD technology have so far been unable to overcome.

    So perhaps the news that the movie studios and consumer electronic makers are going to begin a USD $25 million advertising promotion for Blu-ray is a step towards addressing what could be a fatal flaw.

    Especially since more set-top boxes are focussing on offering streaming digital content, with the cost of the services decreasing.

    A monthly subscription fee to Netflix is seen by many as a cheaper alternative to purchasing a Blu-ray player and discs, not least if you already own the movie on DVD.

    Streaming content is going to continue to expand and will become more lucrative, especially as a wider library of TV episodes and movies becomes available.

    Blu-ray beware – time is running out.

  • Dark Knight To Be Warner Bros' First BD-Live Release


    The Dark Knight is likely to be the biggest Blu-ray release of the year – if not ever.

    So it’s appropriate that Warner Bros has decided to make the Batman tale its first BD-Live capable release.

    The studio will offer standard and limited edition releases when it hits stores on December 9.

    The standard version will include the 153-minute feature film spread across a BD-50 dual-layer disc with 1080p/VC-1 video (2.40:1) and English Dolby TrueHD 5.1 Surround audio.

    Dolby Digital 5.1 Surround dubs and subtitles are also provided in English, French-Quebec and Spanish.

    Extras included on the first disc also include Gotham Uncovered: Creation of a Scene, a version of the film containing behind-the-scenes vignettes with director Christopher Nolan and his team discussing the planning of the film, the use of IMAX photography, the stunts, and more.

    The second disc will feature all-HD extras including featurettes and a collection of six episodes from Gotham Cable entitled Gotham Tonight.

    BD-Live content has not been revealed but Warner said a digital copy will be included in both releases.

  • Blu-ray disc or three hour HD download?


    Much has been made of the role the high cost of Blu-ray Discs has played in hampering the high def format’s uptake.

    Yet if reports from Engadget are borne out, VUDU is shortly to offer HD downloads “equal in quality to Blu-ray movies”.

    The US-based internet video download service is said to be already currently in private beta testing for the new content format, which is dubbed HDX.

    While VUDU has not confirmed the report, the Blu-ray Disc Association (BDA) would certainly have something to say about such claims if it were to do so.

    Just last month, the BDA reacted swiftly to the DISH Network’s claims that its “full” HDTV 1080p/25Hz image matched Blu-ray quality.

    Whether the BDA has any need to feel threatened remains to be seen.

    This was the view espoused by David Mercer, principal analyst at Strategy Analytics, who suggested satellite providers are competing primarily with cable and IPTV companies, and not with the Blu-ray Disc format itself.

    Yet even if VUDU does start offering HD downloads approaching Blu-ray quality would the prospect of approximately three-hour download times appeal to many people?

    The company currently offers SD as well as HD downloads but it appears it is aiming for the high-end home theater owner with the new HDX codec.

    While streamed SD content can be played immediately, HD downloads require several hours to begin.

    Not surprising since the downloads would be over 6GB, requiring over two hours to download in most cable cases, and over four hours for most DSL users.

    We’d be interested to hear what would you would prefer – a handy, albeit still pricey disc, or a three hour wait to watch HD content on demand?