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  • Behance iPhone App is "Twitter for Actionable Tasks"

    INTERVIEW: Scott Belsky, founder and CEO of Behance, tells smartphone.biz-news about his company’s Action Method iPhone application – a free and innovative app aimed at increasing users’ productivity.

    Any productivity tool that has the word "action" in it sounds like it surely must have something going for it.

    So when the Behance team launched its free iPhone app six months ago, the fact it was based on the idea of capturing and managing "action steps" – tasks that need completing – made it sound like a pretty good prospect.

    As Scott Belsky, founder and CEO of Behance, explained to smartphone.biz-news, the idea is to help creative professionals organize their work by taking action.

    To do so they have created an ecosystem around the company’s Action Method project management software, the Behance Network, and Behance paper products.

    "What we decided to do was try and help people through offline and online media to organise their lives with a bias towards action," he said.

    Scott Belsky, CEO of Behance

    "This is what makes it special compared to other management tools out there.  Action is the central part of the entire experience."

    Belsky said the premise for the Action Method is very simple.  It comes down to three elements:

    • Action steps
    • Back-burner items
    • Reference items (other "stuff" in life that accumulates)

    Belsky said that people focus too much on deadlines instead of what matters most – action and delegating.

    When Behance started out selling paper products in the US several years ago the rationale was – and still is – to produce a well designed system for productivity.

    The Action Method Online application then followed as an everyday tool for people to manage action steps and their lives.

    Then, came the mobile version – currently just for the iPhone app but the New York-based company are testing a beta for Blackberry.

    "It’s exciting. Many people are downloading the app and using it," said Belsky.

    During the design process the Behance team spoke with people that used Microsoft Product Manager, Basecamp and other project management tools.

    They found that a lot of people used them – but didn’t really use them. And tasks such as updating the system are looked upon as a chore to be avoided.

    Collaborative Tool

    They also aren’t collaborative, so tasks that need someone else’s input have to be communicated – usually by email.

    However, since Action Method is designed as a collaborative management tool, users can delegate tasks to other users – but in a more effective way.

    Messages are sent, not by email, but by what Belsky describes as "Twitter for actionable things", which are displayed as action sets on the iPhone screen.

    "The idea is not to just have a to-do list but to engage people through multiple different lenses," he said.

    Various new features are being planned for the iPhone app which Belsky said will push it to a new level, as well as some important additional features for the on-line app.

    Valuable Tool

    For many people work and life do not separate, so the app is intended to make users look more often at their actionable tasks.

    Since the tool has to be accessible at all times, it can be used both on-line and off-line, and then synched when connected again.

    So even if you are stuck in the subway without internet access, it doesn’t mean everything draws to a halt.

    "Mobile extends that functionality," he said. "We do not have an excuse any more."

    "It’s about the little action steps that pop into your mind that you need to do. You can capture these thoughts."

  • Universal Adds iPhone/iPod Features to Blu-ray Titles


    Universal Studios has announced plans to add a series of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases.

    These will enable access to exclusive interactive content through the mobile devices – starting with the Blu-ray release of the box-office smash Fast & Furious on July 28th.

    The free app will be available from Apple’s App Store on the same day and will give users the ability to control interactive content on web connected Blu-ray players.

    One of the features, Virtual Car Garage, will give users360-degree views of the cars in the movie, as well as the ability to call up exclusive technical specs.

    Later this year, Universal will extend the features to allow access to bonus content on Blu-ray discs, which will be downloadable to the iPhone/iPod touch to watch features on-the-go.

    The devices will also be able to be used as a virtual remote to control Blu-ray disc features and/or access additional detailed information about the film, its cast and more while watching the movie.

    Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.

  • Handset Vendors Eye Russian Smartphone-based Navigation Market


    More than a third of Russian consumers are interested in a smartphone-based navigation device – while nearly 63 per cent are willing to pay more than euro 4 per month for a vehicle tracking service based on a GPS-enabled smartphone.

    These are among the findings of research by Frost & Sullivan which also showed that global positioning system (GPS)-enabled smartphone technology is gaining ground over traditional portable navigation devices (PND) in the Russian navigation and telematics market.

    So much so that in 2009, the smartphone-based navigation market has already exceeded 350,000 units sold in Russia, while the PND market has failed to register even half that amount.

    The analysts conclude that the results indicate that firms must define a clear strategy – positioning products, services and business models around the ever-converging GPS-enabled mobile handsets market in order to expand telematics and navigation into the Russian market.

    The report says that Russian consumers’ desirability and willingness to pay for connected navigation, location-based services and features, finds that the Russian navigation market saw unit sales of 0.45 million in 2008, and will likely reach 2.0 million in 2012.

    This shift is attributable to exponential growth in the GPS-enabled, smartphone-based navigation market and to steady growth in the PND market.

    Praveen Chandrasekar, Frost & Sullivan programme manager, said: "Handset vendors like HTC, Nokia, and Apple are propelling the navigation market in a new direction by pushing more GPS-enabled smartphones into the Russian market.

    "In 2008 the balance shifted more towards the handsets-enabled navigation market rather than PNDs."

    Chandrasekar said this trend clearly shows that this market needs to be addressed with a smartphone-based portfolio in order to succeed.

    Eight out of ten current owners of navigation systems in Russia want to purchase another navigation system within six months.

    Of these, 49 per cent still prefer a PND, but a growing 30 per cent favour a smartphone-based navigation system.

    Russian consumers are willing to pay upwards of euro 100 for a smartphone-based navigation solution.

    In light of the current recession, this solution could clearly prove to be the low-cost killer alternative.

    The economic crisis has put a damper in consumer spending habits in Russia. Although Russian consumers indicate that they are willing to pay upwards of euro 300 for a navigation device, they might not necessarily be ready to do so in this economic climate.

    Chandrasekar said the recession has come at the "wrong time".

    "The navigation market, driven by GPS- enabled smartphones and PND, was on an upswing.

    "However, consumers are increasingly cautious and this might slowdown market development."

  • Apple Updates iTunes, Ends Pre's iPod Charade


    Apple has released an iTunes update that prevents Palm’s Pre smartphone from appearing to be an iPod when connected to a Mac or PC.

    According to Apple, iTunes 8.2.1 is a free software update that provides a number of important bug fixes.

    What the update also does is disables devices "falsely pretending" to be iPods – including the Palm Pre.

    The result is that the newer version of iTunes software will no longer provide syncing functionality with unsupported digital media players such as the Pre.
    Apple has taken this step beause the Pre plugged a Pre into your Mac or PC (and running a version of iTunes earlier than 8.2.1) was able to pass itself off as an iPod to iTunes.

    While Pre users will still be able to drag music onto the device – making it a less seamless process.

    Pre owners can obviously choose to stick to the older version of iTunes or consider another music applications.

    Whether Apple’s move will put people off buying the Pre remains to be seen.

    In a separate development, Palm is making its Mojo Software Development Kit available to developers interested in building applications for the Pre.

    While the SDK is now officially available, submissions won’t be accepted until this fall.

    Palm said more than 1.8 million apps have been downloaded since the Pre went on sale six weeks ago.

  • iPhone App Downloads Pass 1.5 Billion


    Apple’s App Store has hit the 1.5 billion download mark just a few days after celebrating its first anniversary.

    iTunes now has more than 65,000 apps available in 77 countries, with over 100,000 developers registered with the iPhone Developer Program.

    Steve Jobs, who appears to be back at work, said in a press release: "With 1.5 billion apps downloaded, it is going to be very hard for others to catch up."

    There was no indication from Apple on what percentage of the downloaded apps were free and what percentage were paid for.

    Apple has now shipped over 40 million iPhones and iPod touches.

  • WCell Joins Mobile VoIP App Market


    WCell International has announched that its VoIP calling platform is now available for download on a variety of mobile operating systems, including BlackBerry, Java, Windows Mobile and Symbian.

    The Hong Kong-based application for mobile devices is awaiting approval by Apple for listing in the iPhone App Store.

    WCell claims it offers comparable or better voice call quality than its many competitors in the mobile VoIP applications world.

    The company says it does this while also delivering cost savings against market leaders such as Skype.

    It is planning to differentiate itself from the big names such as Skype, fring, Nimbuzz and Truphone by targeting retail handset sales.

    WCell wants to have 10 million paying customers of the service by November this year.

    Ish Paneet Singh, vice president at Wcell International, said that Wcell’s pay-as-you-go rates are at least 60 per cent cheaper than Skype’s.

  • Opt-In Subscriber Database "Crucial" To Mobile Operator Ad Revenues

    INTERVIEW: Mobile operators are searching for new and innovative ways to generate revenues beyond service plans.

    Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, tells smartphone.biz-news about the opportunities open to carriers from opt-in subscriber databases.

    There is no doubt that mobile operators are facing plenty of challenges in today’s rapidly evolving telecommunications ecosystem.

    But Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, believes there are plenty of opportunities for operators to monetize their offerings beyond service plans.

    He said carriers in Europe are still a big part of the value chain and have made steady progress in taking "a piece of the advertising action" through offering services such as mobile video and mobile games.

    "All these things work technically. Now it’s a matter of attracting brands," he said.

    Volumes on games and video are still low for mobile, but Oudart said he was confident this would change.

    "We will get there as more people connect to these services," he said. "Mobile has it all in one device. You get video, games, a phone – different options."

    This opens up opportunities for creating cross-media content, but Oudart said the key element is access to subscribers.

    "I think an opt-in database is crucial," he said.

    Especially so since legislators in the US are saying it is illegal to push campaigns to people without their consent – effectively making it spam.

    By tapping their user base to sell to pan-European advertisers, Oudart said operators were in a good position to generate additional revenues.

    Consumer Attitudes

    He said consumers are willing to opt-in and be exposed to advertising if – and this is the important bit – they get something attractive in return.

    "We always try and be transparent. So when we sign someone up there is no pre-ticked box which will then see them receive spam," he said.

    "We explain to people that they will receive promotions. It is then up to them to say yes or no."

    The lure for consumers, according to Oudart is the promotions and coupons they receive for different brands and goods.

    To be effective these have to be correctly targeted based on people’s user profiles.

    "I don’t think people are against being exposed to brands," he said. "What matters is that relevant brands reach people and to communicate to the right segment."

    Another element to specific targeting is geo-tagging, something the French mobile operator SFR has been trialling with a few thousand subscriber volunteers from its user database.

    Four companies were signed up for the trial, including a restaurant chain and jewellery chain.

    Oudart said everytime a user passes one of the participating businesses, a 20 per cent discount coupon might be pushed to their handset, or they are served an ad for the relevant outlet.

    "Geo-location services will be important," he said.

    However, he stressed that it’s vital not to annoy users by bombarding them with messages – Sofialys always asks how many messages someone wants to receive in a week, according to Oudart.

    Headquartered in Paris, the supplier of mobile marketing and advertising solutions was formed six years ago as a technology provider to help operators and publishers monetize mobile portals across Europe, Asia, Middle East and the US.

    Its biggest customer is SFR, which owns a 20 per cent stake in the company, but it also works with a pool of mobile publishers and agencies.

    Expanding Horizons

    However, Oudart said Sofialys is beginning to expand its operations with other operators and clients around Europe.

    He said there are several possibilities in the UK and they have just signed a partnership contract with Adfrap, a UK-based full service mobile agency.

    "For us it’s an interesting step into the UK market," he said. "It generates between 80-100 million pages views every month.
    "When you reach significant volumes like this it starts to be interesting."

    Oudart said they have also signed up a pool of dot.com publishers and are working with a couple of sales houses in the UK.

    In general terms mobile advertising has not been that badly affected by the economic situation, according to Oudart, and continues to grow at a healthy rate.

    Its buoyancy has been boosted by the iPhone, which he said has "shaken up everything".

    The Apple handset has done a lot to drive up mobile broadband use – something that Oudart believes is both an opportunity and a challenge.

    He said it creates more volumes – but because it is easier for the likes of Google and Yahoo to put ads on the iPhone, the entry barrier has been lowered.

    "We know how mobile works and we can bring value to this," he said. "But more people can now do what we do – that’s why we are trying to differentiate ourselves."

  • iPhone Wine App Points to Potential of Location-based Data

    INTERVIEW: Rick Breslin, Principal of Hello Vino, tells smartphone.biz-news how the food pairing and wine suggestion tool came about – and the team’s plans for both monetising it and capitalising on location-based data.

    Rick Breslin, Principal of Hello Vino, makes no bones that his company’s wine pairing and suggestion tool is aimed firmly at consumers that know nothing about wine.

    Stuffy it ain’t. It offers to help users do everything from selecting a good vintage to give as a gift, to picking a suitable bottle of wine in a restauarant or to go with a dish while browsing the supermarket aisles.

    "The general idea was to help consumers get over the pain points when they go into a store and are faced with hundreds of bottles of wine," Breslin told smartphone.biz-news.

    "Our target market is beginner wine consumers who typically are overwhelmed by the wine buying process."

    Hello Vino launched an iPhone app in June but it offers a multi-platform delivery – mobile web, Web and SMS.

    The tool helps users find a wine in one of four areas:

    • wine with a meal/food
    • wine for an occasion
    • wine by country/region
    • wine by taste/style

    Breslin said data on labels and brands is provided through a partnership with snooth.com, the social database of world wines, which has access to over one million wines brands worldwide.

    He said that by tapping into this massive resource, Hello Vino provides users with a different way to find a wine – with the potential to make over 2000 wine pairings.

    So even if someone is looking for a wine to go with a dish as simple as pizza, they are asked whether they’re having cheese, pepperoni, chicken, veggies, white sauce and so on, and a recommendation for wine is then made.

    Technology no Barrier

    If wine knowledge and culinary taste are no barrier to using Hello Vino, neither are technological limitations.

    Anyone can access the site on their home PC and use the Hello Vino widget to find an appropriate wine.

    Breslin said the wine search service also works on any smartphone.

    Users entering the mobile website are redirected depending on the type of handset they are using to ensure as smooth a user experience as possible.

    This includes a stripped-down WAP version.

    For those that don’t have access to the mobile internet, there is an SMS service in which people can send a text message to get advice on choosing a wine.

    The iPhone app, however, comes with some additional features, including a search function so that users can enter a particular wine and get its details, a label shot and rating information.

    In the future, there are plans for native apps for Blackberry, Palm’s Pre, Samsung and Nokia handsets.

    "We want to give smartphone users the best experience and we will use native apps to deliver that experience," he said.

    Location-Based Potential

    Looking further ahead, Breslin said they are planning to take advantage of GPS and inventory data to provide consumers with location specific information.

    "If you were in, say, Joe’s Wine Shop, your GPS would show your location and pull up the store’s inventory for you to choose from," he said.

    Hello Vino was set up by Breslin and two fellow web developers working in the wine industry.

    They saw a lot of traffic being driven by demand for information about pairing food and wine and decided there was potential for a mobile application.

    "We were working on a little widget where someone could do a simple Q&A to find what wine they might like to try based on a dish or for an occasion," said Breslin.

    "Then we thought: mobile is emerging. There is a huge opportunity to package this resource onto a smartphone-formatted website."

    Hello Vino launched earlier this year at the Boston Wine Expo. The apps’ users are currently around 90 per cent US-based, with the remainder mostly in the UK, France and Italy.

    Breslin said this is because their marketing efforts have been initially in the US but it is hoped that the overseas market will continue to build.

    Revenue Possibilities

    While the Hello Vino app is free, he said they have started the monetisation process through several different avenues.

    "There are more than 2000 different pairings on the app – that’s valuable," he said.

    "There is an e-commerce website selling wine that wants to use the Hello Vino widget on their site and import their inventory onto it."

    Another revenue earner is the sponsored placement of wine brands, where a particular brand can appear as one of the suggested wines in a user search.

    Breslin said this offered the largest potential, but the team is waiting until adoption levels are higher before approaching brands.

  • HD Streaming and Blu-ray "Can Co-exist" – For Now


    There are already more digital delivery devices connected to HDTVs in US homes than Blu-ray players, thanks largely to the Xbox 360 and the likes of TiVo, Roku, AppleTV and Vudu.

    Yet despite the numerical supremacy of players capable of streaming HD content, digital downloads are not expected to be a serious competitor to the Blu-ray format anytime soon.

    Why not? Well most consumers don’t have fast enough broadband connections to stream HD video. And the amount of content available is limited.

    Even without these factors, most companies say HD streams can’t yet match the quality of Blu-ray.

    Despite this, Vudu, Apple iTunes and Amazon Video on Demand have all added high-def titles in the last six months.

    They will be joined shortly by Microsoft, via the Xbox 360, and Roxio CinemaNow in a major high-def push.

    But because of broadband limitations, most companies in the space are positioning HD downloads as a complement to Blu-ray.

    Their rationale for this is covered in detail by Jennifer Netherby at Video Business, who quotes a PriceWaterhouseCoopers report predicting that digital sales won’t come near that of Blu-ray in the next five years.

    She goes on to explain that many digital services are planning to deliver them through Blu-ray players in an attempt to expand their reach into the home.

    Sonic and Netflix already have deals with LG Electronics to offer their services on BD players coming this fall.

    Vudu’s director of content acquisitions Rob Holmes acknowledges that HD streaming and Blu-ray can co-exist.

    "We certainly don’t see ourselves as competing with Blu-ray," he told Video Business.

    Some comfort for Blu-ray then, but it is surely just a breathing space?

  • Standard Smartphone Charger Gets Green Light in Europe


    European smartphone users are to get a standardised charger following an agreement between handset manufacturers that control 90 per cent of the region’s mobile market.

    From next year, new phones will be sold with the charger but will eventually come without one – significantly lowering manufacturing and shipping costs.

    The phone makers – Motorola, Nokia, Apple, Sony Ericsson, LG, NEC, Qualcomm, Research in Motion, Samsung and Texas Instruments – announced their plans on Monday through the European Commission.

    The accord finally ends the long-running debate over doing away with the waste and cost of having to change charger whenever buying a new phone that have been rumbling on for years – in Europe at least.

    Following the announcement, EU Industry Commissioner Guenter Verheugen said: "People will not have to throw away their charger whenever they buy a new phone."

    The chargers will be usable only on data-enabled phones that access the Internet, going beyond voice calls and SMS.

    Nearly half of the 185 million estimated mobile phones projected to be sold in Europe 2010 are expected to be data-enabled – and compatible with the charger.

    Verheugen said the it was assumed the new European initiative would have a knock-on effect globally.

    Consumers will gain from being able to borrow someone else’s charger – regardless if they have an iPhone, Blackberry or Nokia.