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Tag: displaysearch

  • 3D TV Not Growing as Fast as TV Makers Expected in 2010

    3D TV is now readily available in retail, but the uptake among consumers has been limited by high prices and lack of content. However, with falling prices, increased content availability, and improvements in technology all expected, there will be tremendous growth in 3D TV shipments over the next few years.

    DisplaySearch forecasts that 3.2 million 3D TVs will be shipped in 2010, with growth to over 90 million in 2014. Based on this forecast, 3D will grow from 2% of all flat panel TVs shipped in 2010, to 41% in 2014.

    “While TV manufacturers have bold plans and a lot of new products, consumers remain cautious,” said Paul Gray, Director of TV Electronics Research. “Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch.”

    “North American consumers in particular appear to be playing a waiting game,” noted Paul Gagnon, Director of North America TV Research. “Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little.” As a result, DisplaySearch forecasts that 3D shipments in North America will be just under 1.6 million this year.

    The Quarterly TV Design and Features Report results also found that sales of 3D glasses in Western Europe remain low, with most countries failing to achieve 1:1 sales of glasses to sets.

    “This is particularly disappointing,” noted Gray, “A healthy level would be closer to two pairs of 3D glasses per TV, so it’s clear that these sets at best are being chosen for future-proofing, and at worst it’s an indication that consumers cannot buy a premium set without 3D.”

    Nevertheless, 3D is a feature that set makers are determined to develop. 3D product choice is expanding fast with increased product launch plans and more set makers adding 3D. Rapidly expanding product offerings and 3D TV set prices have led DisplaySearch to increase its forecast for 3D in later years, with an anticipated 90 million sets being shipped in 2014.

    “TV manufacturers strongly believe in 3D and are driving its cost downward, but its value to consumers relies strongly on the availability of quality material to watch,” Gray concluded.

  • LED Breathes New Life into Monitor Market

    Capitalizing on the slim form factor and energy savings potential, the use of LEDs in LCD monitor panels is growing rapidly, according to DisplaySearch.

    “Although the desktop monitor market is mature, panel makers and brands are working together to develop new features such as slimness and lower power consumption to rejuvenate the sector,” say the analysts.

    Panel makers are using LED backlights in mainstream monitor sizes such as 18.5”, 19”, 22”, and 23”/24”. Although LED backlight penetration in monitor panels was only 1.4% in Q3’09, current panel maker plans indicate that the penetration could reach 22% in Q3’10, assuming adoption by brands.

    According to DisplaySearch’s latest Quarterly LED Backlight Panel Shipment & Forecast Report, InnoLux was the leading supplier of LED backlit monitor panels in Q3’09, with 34.4% of unit shipments.

    Other panel makers producing such panels include LG Display, AUO, Samsung and CMO. Brands like Samsung, Dell, LG, Acer, Lenovo, BenQ and AOC began launching LED backlit LCD monitors ranging from 18.5” to 24” in Q3’09.

    DisplaySearch says in Q1’10, 20”, 23.6” and 27” panels will enter the market. In addition, there are small LCD TV sizes such as 26” that are adapting monitor panels, the LED backlight is also brining the attractions to this segment.

    TV brands like Vizio are promoting 18.5” and 23” LCD TV using LED backlit monitor panels, and more brands are expected to join in 2010.

    “LEDs have significant advantages over traditional backlights, such as power consumption, slim form factor, and product differentiation,” noted Brian Chen, DisplaySearch Research Director for TFT LCD & Materials and the author of the report.

    He claims while there are still some technical concerns such as brightness performance, the LED backlight premium in the LCD monitor is much smaller than LCD TV.

    “Meanwhile, the awareness of green technology and energy savings factors in LEDs has generated consumer demand. We are seeing panel makers and also monitor brands promoting LED backlights—resulting in panel makers’ aggressive target for 22% penetration in Q3’10,” he said.

  • Research Forecasts Flat Panel Display Industry Slowdown in Q4, Recovery in 2010

    According to the latest DisplaySearch Quarterly Worldwide FPD Forecast Report, global flat panel display revenues for 2009 will be $87.6B, down 15% Y/Y from 2008.

    The major reason for the decline is erosion in large-area TFT LCD panel prices compared to 2008, despite the fact that the TFT LCD market started to recover in Q2’09.

    Despite the gloomy forecasted results for 2009, the market is expected to recover in 2010 with a 5% compound annual growth rate and revenues of $93.3B, the research shows.

    According to David Hsieh, vice president of DisplaySearch, 2009 represents a “drastic change” for the whole FPD industry.

    “The industry faced many critical challenges in the end of 2008 due to the global economic recession and the resulting drop in demand. However, as the market demand began to recover in early 2009 and the global economic situation is expected to continue to improve, we believe that the worst time for the industry has passed and the FPD market will experience growth after 2009,” he said.

    a-Si TFT LCD continues to be the largest segment in all FPD technologies. However, AMOLED shows the strongest compound annual growth rate, 179% from 2008 to 2012, as suppliers solve technical and financial problems.

    DisplaySearch says there are currently eight drivers for FPD growth in the next ten years: new applications and markets, new entrants and processes, new concepts and specifications, as well as new business and practices.

    Many of these are inspired by the downturn in the FPD industry in late 2008 and early 2009, which stimulated the FPD industry to find different strategies, markets and solutions.

    Other research from iSuppli says small and medium LCD suppliers are preparing for a Q4 slowdown.

    “Small/medium display panel vendors are prepping for what they believe will be a deceleration in demand in the fourth quarter – traditionally a slower period because of the end of the holiday buying rush,” says iSuppli.

    Furthermore, Tier-1 OEMs in the third quarter pulled in orders for the holiday season and the Chinese Golden Week. This allowed panel suppliers to achieve 93 percent of their third-quarter 2008 shipment levels in the first two months of the third quarter of 2009 alone.

    iSuppli analyst Vinita Jakhanwal claims suppliers are planning to reduce capacity utilization in anticipation, but the decline in capacity will allow the industry to better manage price declines.

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