ADVERTORIAL: Product debuts and important industry topics such as ecology, lifestyle, HDTV & wireless communications the main features at IFA 2009

For the second time, and with an even more comprehensive show, the leading brands of the consumer electronics and electrical home appliances industries will be jointly represented on the Berlin Exhibition Grounds at IFA 2009.

Traditionally a large number of new technologies and products make their debut at IFA.

IFA Director Jens Heithecker: "In 2008 the industry took the IFA to pole position with a previously unmatched number of product debuts. IFA 2009 will be building on this."

Dr. Rainer Hecker added: "High-quality, wide-ranging brand presentations will once again feature significantly at IFA 2009 in Berlin.

"The consumer electronics range of products covers the entire market.

"It includes innovative, flat-screen TVs, home cinema systems, high-resolution media and intelligent networking solutions, as well as all types of mobile devices.

"As regards electrical home appliances, the focus is on ease of use and health and wellness where fridges, washing machines, tumble driers, dishwashers, kitchen appliances, hairdriers and personal hygiene appliances are concerned.

"In both product sections an eco-friendly approach and using water and electricity in a responsible manner are at a premium."

IFA is the meeting place of leading international companies from both industries.

As the leading venue for doing business it moves markets, as it comprehensively serves and targets the structures of the wider trade. With its unique flair IFA provides the perfect setting for the ultimate experience of consumer electronics and home appliances brands.

Thus IFA combines fascinating innovations and exciting entertainment with a show. What is more, Berlin is where media political decisions are made.

"IFA brings the markets together in a unique way. It provides an ideal platform for international retailers, buyers, consumers, the industry and the media," Dr. Rainer Hecker continued.

"This autumn at IFA 2009 we will be sending out clear and positive signals to the economy."

TecWatch – the name says everything

The TWF has taken off in a new direction. In future, as the IFA TecWatch, it will be offering European research projects, developers from industry, international trade associations, as well as German research institutions and universities an exclusive platform for presenting product firsts.

In 2009 the main topics will be devoted to assisted living, the personal home, innovative audio and smart interfaces. Thus TecWatch will without a doubt be the international attraction for technologically interested exhibitors, visitors, experts and the media.

Trade visitors and the media can register as of now

Starting in June, trade visitors can purchase their ticket to the IFA in comfort from the online ticket shop, at a reduced advance sales price.

Alternatively, they can redeem a ticket voucher. The IFA ticket shop is open at

Be it special travel packages, the Fast Lane, an exclusive reception area or leading specialist forums, starting now the IFA Website has information on special services for trade visitors coming to IFA.

As of now members of the media who can submit proof of their identity as journalists can register online under "Press" on the IFA website.

Advance registrations will be accepted until 20 August 2009.

Information available under "Press" on the IFA website includes press releases, press appointments with exhibitors at IFA and the organisers of IFA, innovations at IFA and press photos of IFA.

Amy MacDonald to open IFA 2009 live in the Summer Garden.

With her album having gone double platinum and reaching top spot in the UK charts the mega star will take to the stage with an exclusive performance presented by IFA in the Summer Garden on Thursday, 3 September 2009.

Tickets for the IFA Summer Garden concert with Amy Macdonald are available as of now from all the usual outlets as well as under: +49/ 1805-570 060.

Online tickets are available at: or

Costing 35 euros (plus advance booking fee), these tickets let holders not only enjoy the concert but also grant admission to IFA on any of the subsequent days. More details on the programme of events at IFA 2009 can be found at Events.

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