Sony Expands Memory Stick Line

Sony is expanding its Memory Stick media with new products that include features such as USB connectivity and pre-bundled movie content.

The latest addition is the HX series of Memory Stick media, which comes in either 4 or 8 GB capacities and has high transfer rates – especially for large capacity files.

Shane Higby, director of marketing for Sony Electronics’ consumer media group, said new digital SLR cameras and HD camcorders were driving the demand for higher capacity storage with greater connectivity and faster transfer speed.

“With the included USB adaptor, the new HX series gives users the convenience of transferring pictures and video to their PC faster and easier,” he said.

The new HX series has a 20 MB/s read speed and 15 MB/s write speed, about three times faster than regular Memory Stick PRO-Duo media.

Sony is also introducing a new version of its Memory Stick Entertainment Pack, which lets users choose one of four movies from Sony Pictures Entertainment.

The featured titles, which have a combined box office total of more than USD $1 billion worldwide, include: Surf’s Up, The Da Vinci Code, Talladega Nights: The Ballad of Ricky Bobby and Benchwarmers.

This pack includes a launcher DVD featuring the four movies, and users can unlock the title of their choice using a provided code and transfer it to the Memory Stick media.

Each movie is optimized for playback on Sony’s PlayStation3 or PlayStation Portable systems.

Sony is also is also releasing a new line of Memory Stick Micro media, designed for use with compatible Sony Ericsson multimedia phones.

The new models are available in one, two, four and eight GB capacities, and come with a USB adaptor.

This allows users to copy data to their M2 media and then transfer it to a PC with USB port.

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