Western Digital has dismissed the growing trend of virtualisation among enterprises as a possible threat – and instead emphasised the indispensable value of internal hard drives in businesses.

Noel Timbol, business development manager at WD, said recent virtualisation efforts undertaken by companies have not made any dent on the sales of their Enterprise models.

Speaking at the launch of WD’s new line of internal HDD (hard disk drive) products at Computerworld Philippines, he told TechWorld that "even if companies are migrating their data centre operations abroad, they’d still need hard drives for simple internal operations".

WD is currently the second-largest hard drive manufacturer in the world, and currently leads the market for portable hard drives.

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