The Symbian Foundation has unveiled its application-publishing program – becoming the latest in what is becoming a long line of mobile app stores.

Called Symbian Horizon it is scheduled for general availability in October.

Lee Williams, executive director of the Symbian Foundation, said through Horizon developers will receive assistance in building applications for Symbian devices.

They will also get help in placing those applications in the many global stores which reach Symbian customers – as well as receiving promotional assistance for bringing those applications to end users.

"Our goal is to encourage robust application development, increase revenue and application diversity in mobile stores, and improve the consumer experience – all for the greater benefit of the mobile ecosystem," said Williams.

"And we can help North American developers reach markets in Asia and Europe where the Symbian platform is widely known and loved.

"We are building a self-sustaining ecosystem that will drive the next generation of mobile and developers that join now are aligning themselves with the future of mobile."

Symbian Horizon will aim to provide new benefits to two primary communities within the Symbian ecosystem.

The first is comprised of application store providers, either operator or manufacturer-based, such as Ovi Store by Nokia, Samsung Applications Store and AT&T’s MEdia Mall.

The second target community for Symbian Horizon is comprised of developers ranging from individual developers to companies that want to reach a broader mobile consumer market.

Symbian Horizon is currently in development with a number of participating companies and developers, and is anticipated to be available in October 2009.

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