Being obviously aware of the negative consequences of the radical strategy change, of which the most important is workforce reduction, Stephen Elop said that Nokia is currently in the middle of transition. Regarding the transition to Microsoft, Nokia CEO said: “One year after making big decisions on the company, I’m surer than ever that I made the right decisions”.
Nokia’s impact on the development of Windows Phone starts to be felt just now, and the Finnish company still wants to influence the direction of this platform. Given that Microsoft is centralizing the entire ecosystem around the Metro interface, examples being Windows Phone, Windows 8 or Xbox Live, Stephen Elop showed confidence in expanding the Nokia’s influence towards multi-platform horizons, but this influence is currently in an early stage, details still being premature.
As expected, in what concerns the tablets, Elop has shown interested in the field but also the reluctance, trying to make the best decision in this crowded market.
Asked about the amalgamation of smartphones launched at MWC 2012, including those under the Nokia brand, Stephen Elop gave a cold and calculated answer: “Which one do you remember?” Unfortunately, a lack of differentiation between terminals it only reflects in a lot of terminals that will not keep the headlines too much.
Regarding the last star in MWC 2012 – Nokia 808 PureView – and the decision to boost it with Symbian OS, the CEO said that the technology had to come out, being the best method at this time.
In what concerns the Smoked by Windows Phone campaign, Stephen Elop has also shown his appreciation and enthusiasm. He said such an aggressive campaign based on tests and usage scenarios, rather than tables of specifications, is exactly what the platform needed in order to win in growth.
However, it remains to be seen what Nokia will be up to over the next year or if Nokia will still exist…
Read the full interview at The Verge.