SPB Software has updated the Windows Mobile version of its flagship application SPB TV to version 2.0. Due to support from advertising revenues the program is now free-of-charge and subscription-free. Ads featured in SPB TV only last as long as channel buffering takes.

According to SPB, in addition to existing features that include quick channel previews, a TV guide for more than 150 channels in over 20 languages, picture-in-picture mode, fast channel launching and switching, the new version offers also a video on demand option.

Another enhancement is the Advanced Video Codec (H.264) support which improves video quality. “As a result even with substantial lower bitrates the resolution is strongly improved,” as the company claims. SPB TV 2.0 also allows users with low speed mobile network connections to watch TV.

SPB TV also works on iPhone, Symbian, Android, BlackBerry and WebOS smartphones. The company has informed that last month SPB TV reached the one million users milestone.

SPB says that mobile TV watching behaviour differs across countries. For example 71% of US users use SPB TV via 3G while in Greece and Poland only 10% of users use 3G and others use WiFi.

"Taking all the statistics and feedback collected from our users into consideration, we created the new version of SPB TV, which not only offers our users better video quality but is also available to all Windows Mobile users absolutely free," said Sebastian-Justus Schmidt, CEO of SPB Software.

SPB TV is also available as a solution for mobile operators. SPB TV Mobile Operator’s Solution allows carriers to couple SPB’s proven solution with their own infrastructure and various subscription models. Three mobile operators worldwide have already deployed SPB TV based mobile TV solutions.

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