Sofialys, France-based mobile advertising and marketing specialist has announced that it is renewing its mobile marketing collaboration with one of the TUI group’s French brands, Marmara. The two companies have been working together for 2 years in order to develop a "highly effective mobile marketing strategy and innovative operations."

Sofialys therefore initiated an end2end mobile strategy for the brand with the aim of driving customer acquisition and brand awareness. This took the form of developing mobile push campaigns, a loyalty programme, mobile display campaigns, the creation of a mobile site, online buzz marketing and now, the new Marmara iPhone application.

Olivier Roche, E-commerce director at MARMARA commented: “It is crucial for a brand such as ours to leverage the potential of any new media capable of boosting brand awareness and acquisition and using mobile media is an extension of our online activities. However, we needed to rely on a partner with strong expertise and the Sofialys team continuously demonstrates not only its ability to be creative but also reliable when it comes to delivering results.”

The companies said they are now working on new forms and formats of mobile marketing messages and leveraging new opportunities, such as those offered by the iPad and other mobile platforms.

According to Mokhtar Bouchelaghem, CEO of Sofialys, “Our continuing collaboration with Marmara demonstrates the strength of our relationship and their level of satisfaction with our execution of their mobile strategies. We are very excited to have recently developed and launched their iPhone application and look forward to providing Marmara with our cutting-edge mobile marketing solutions for a long time to come.”

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