It was only a few days ago when we were informed that Apple and HTC have agreed to end their patent war, at least for the next 10 years. This agreement created further speculations, whether it was the beginning of a new era, where patent wars would not exist. And although the collaboration between Apple and HTC might have been a step towards that era, the big deal would be a possible agreement on patent cases between Apple and Samsung, the two big rivals on the smartphone market.
However, Shin Jong-kyun, the head of Samsung's mobile and IT division in South Korea made sure with his words that there won't be any further questions regarding a possible settlement:
“We have no such intention. … HTC may have agreed to pay 300 billion won (US$276 million) to Apple, but we don’t intend to [negotiate] at all.”
And just like that, we are informed that the battle cases between Apple and Samsung will keep going in the future. We don't know whether Samsung is extremely confident over their current and future products, but they surely have paid the price quite expensive on the patent war. Just a few months ago the US court have ordered them to pay 1 billion dollars for copying parts of the iPhone and iPad. And even though they have every right to be confident with their current share in the smartphone market, are they certain about the future? Will they manage to survive the following years or should we still expect a possible settlement between the two companies?