Rubberduck, a provider of streaming mobile TV services, is upscaling initiatives in HTTP streaming.

The HTTP streaming infrastructure is already completely integrated with the company’s technical platform, meaning that existing customers may now be served with the same levels of mobile TV carrier grade services.

The company has now completed the first phase of an ongoing program to provide a new streaming infrastructure built around HTTP streaming, enabling a more robust and flexible live TV and video-on-demand service.

HTTP, a web standard that has been around for some time, is now being widely adopted for video delivery to mobile devices. The use of this protocol for streaming has been adopted by Apple for their devices, including the iPhone and iPad Operating System.

The protocol has also been pledged by the likes of Microsoft and Adobe, and with this move Rubberduck is ensuring that its customers can continue to deliver high quality web video to a new generation of mobile devices. In addition, new features such as ‘Step Back in time’, allowing users to rewind while watching videos, are now possible using HTTP.

“We have been leading this mobile space with RTSP (Real Time Streaming Protocol), and now we are able to extend our award winning capabilities to HTTP-based services”, said Erling Paulsen, CEO of Rubberduck.

Rubberduck has supported iPhone streaming to date using a proprietary video player in its TV app but this will become unnecessary with the new streaming infrastructure as streams can now be accessed directly via the iPhone’s browser.

The company claims that the launch of their white labelled iPhone app created specifically for telecom operators last year generated huge increases in our platform traffic. They ensure that they are now prepared for the increase that will surely continue as they roll out more HTTP streaming services.

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