OnePlus recently announced their intentions of launching their new OnePlus 2 smartphone via virtual reality. This of course comes as shock to many as it has never been done before. It is said that using virtual reality will be a cheaper alternative for the company, but more importantly, it is a new venture that breaks away from the traditional keynotes and audience-tech announcements.
Of course this is not the first time that OnePlus are doing something unexpected. In fact, they are quite well-known among peers as loud and disruptive when it comes to marketing, and this recent venture proves all that.
Carl Pei, the cofounder of OnePlus, says: “In our industry, product launches tend to be the same. An auditorium, a keynote, and a seated audience. For the OnePlus 2 launch, we didn’t want that barrier between us and you; we want to invite you into our world, because you’re a major part of it. That is why we will be unveiling the OnePlus 2 to the world completely in VR.”
He also said that the VR launch will allow fans and the audience at large to stand next to OnePlus team as they unveil the new handset. You will also have a 360 degrees view.
On top of all that, OnePlus said they are working on their very own Google Cardboard viewer and giving them away for free. The company wants to make the launch viewing experience to be as simple, smooth, and straightforward as possible and they are developing a Cardboard viewer specifically for OnePlus One users.
The launch will kick off on July 27 at 7:00pm PT and all are invited to attend. The new Cardboard viewer be available soon.