Nokia used to be dominant in the smartphone market share, but the arrival of iPhone has dropped their sales significantly. The company seems to insist in releasing Windows Phone handsets and that is why they are about to release Windows Phone 8 smartphone.
Nokia realized that Symbian cannot compete with iOS and Android, so they decided to cooperate with Microsoft and launch Windows Phone handsets. Lumia 900 was quite a success, selling 4 million units during the Q2. Many customers turned to Nokia one more time, finding an alternative to iPhone, at a much lower price. However, the upcoming release of Windows 8 and Windows Phone 8 from Microsoft has become a problem for Nokia. They decided to drop the price of Lumia 900 by 50$, but the fact that those who bought it were informed that they wouldn't be able to upgrade to Windows Phone 8, was rather disappointing. Hence, they seem to be preparing for the release of new smartphones, coming along with Windows Phone 8 and trying to save the game.
Windows Phone 7, which became Windows Phone 7.5, has received good reviews and although it is still a new operating system, it has the potential to be competitive the next few years. Nokia believes that they can boost their sales with the support of Microsoft and they stick to Windows Phone handsets. During September we are expecting the announcement of the new smartphones and by the end of the year they will be available in the market.
However, with the release of the highly anticipated new iPhone, is this a good time for a new smartphone? Actually, it might be. Not everyone can afford an iPhone and if Nokia can provide them with another good smartphone, why not buy it?
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