“This is the future, this is the next big thing: save money on international calls and merging online social places with voice on your cell phone. You will never use your cell phone the same way!,” says Micha Benoliel, CEO of Digitrad, when asked by Smartphone.Biz-News.com about CallbyName, the company’s flagship product.

Digitrad is the provider of consolidated communications platforms bringing together IM, voice, social networks and online directories. They started in 2000 as a web agency specialized in dynamic websites integrations.

No More Phone Numbers
“In 2003 we did our first voice app. After this successful first experience, we realized there was a wonderful opportunity by merging web interface with voice applications to create a real Swiss knife tool to help you build voice services in a record time.

Micha Benoliel

“CallbyName combines our unified communications features such as mobile voice to voice web, voice to email and voice to SMS with a social address book. Your real name becomes your single point of contact for all your communications.

“Some people use multiple social networks with the same people and want to sync all their info under a single profile. Just one and same place to gather all your communications info. With all these contacts spread out across different places and applications, we need a service that helps us to reach someone fast, simply and in a way convenient for the caller and the receiver,” says Micha.

“Almost free calling”
The service also lets you call the world “almost for free” from the mobile phone. “Amost for free”? Micha explains how it works: “When you decide to call a friend in US from UK for example, instead of calling the US number CallbyName will assign you a temporary local English phone number. When you dial that number which is included within your plan or cost as a local call, you will hear an 8 second audio ad that sponsors the call and it will ring on the US number you wanted to dial originally.”

CallByName mobile app, currently available on Android and iPhone, uses your local phonebook and offers to call up to 50 international destinations for the cost of a local call from your mobile. You can also leave voicemails directly delivered by email as an attachment. It’s available in the US, UK France and soon in 21 more countries

“From the user feedback we have a good retention rate and they like the user experience very close from the one of any address book on any phone. But this is really a start as the version 2 is the one really getting the traction with the connectors to social networks and the presence feature that allows you to call your friends from the mobile to the Facebook page.”

The version 2 will include the connectors with social networks and online addressbook like Facebook, Twitter, Google contacts, LinkedIn.

Digital ID for all your communications
Another product from Digitrad is yes.tel. In 2009, they became registrar for the .tel domain which is the first domain dedicated to communications. It is now between the top 25 registrars of .tel in the world. Instead of linking a name to a website, .tel links a name to contacts information.

“For an individual, it could be called your home or your place on the web. For businesses it is a way to enter the first real-time global directory,” explains Micha.

When asked what is next for mobile integrated communication systems, he says: “Our team of passionate and talented people works to integrate CallbyName within the everyday mobile and web user experience. It means that you will no longer have to search for the best way to communicate with someone. You will have a seamless call experience that will always reach and connect the other party even if you don’t know its phone number.”

He believes the VoIP market has a great potential. According to him, the question is how are the telco infrastructures going to handle this technology very demanding in terms of bandwidth and quality of service.

“We believe that for the time being a temporary local phone number to reach the cloud and connect anywhere for the cost of a local call is the right combination,” he says.

Micha says the main goal for Digitrad in 2010 is “to show the world that using your real name as a single point of contact for all your communications is not a dream anymore.”

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