Widespace is an independent mobile ad network that focuses on what happens after the click. Their unique ad algorithm enables smart ad serving by automatically moving the ads to where not only the ad is likely to be clicked on, but also where it most likely will generate an actual sale.

They work with several of the leading publishers and mobile operators throughout Scandanavia and Northern Europe. The platform works on more than 10,000 handsets including Android and iPhone.

At the Mobile World Congress they announced Widespace AppMax that is claimed to be the world’s first full mobile ad server with tracking beyond the click. It not only tracks impressions and clicks, but also continues to track down to a purchase of a mobile application or service.

In Barcelona we talked to Henric Ehrenblad, Co-Founder & COO of this young entrepreneurial company.

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