Your shopping experience goes social; this is the objective of this young company myphonehas a content and application store that has connected the world of retail with the world of social networks.

Users can now share the items that they like or buy with their friends through social networks; it is a powerful recommendation tool which makes your shopping experience double the fun.

We spoke with Gareth Mee at the Mobile World Congress in Barcelona, watch the interview to get a feel for how this young company may revolutionize your shopping experience.

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