HTC showcased its new smartphone on Tuesday. The company hopes to capture its lost market share to Samsung through the Launch of HTC One M8, an upgrade of their award winning HTC One.
The new smartphone boasts an improved camera technology, a faster processor, a larger display than its predecessor and upgraded software, the company said.
During a meeting held in London, Cher Wang, the company’s Chairwoman said that the new smartphone was more advanced than HTC One.
The smartphone has won numerous awards the latest being ` Smartphone of the Year` in February at a Mobile World Congress.
She was full of praise for their new model terming it as the best smartphone in the world.
Despite all the awards and praise by critics, the company still experienced declining sales as it scrambled for a share of the market dominated by market leaders, in terms of sales, such as Apple and Samsung.
Research conducted by Neil Mawston, a Strategy Analyst, shows a decline in the company’s global market share to 2 percent in 2013 consideringthat over two years ago, a HTC phone was sold out of every 10 smartphones sold in the world.
Sales figures in February are 36 percent lower compared to the sales of the previous year.
HTC has introduced cheaper handsets to regain the market share not forgetting its new smartphone HTC One M8.
Analysts at CCS Insight view the HTC One M8 as the smartphone that will define the success of the company. They also noted that the company had learned vital lessons from the award winning but underperforming predecessor.
They also added that the phones new design and premium materials would help the company regain its lost market share.