HTC hardly manages to attract the interest of users with the current range of smartphones, ending November with disappointing sales – 30% less than previous month. The trend is even more worrying in the context of the upcoming winter shopping season, usually marked by increase in sales and significant earnings.

The company has not explained why the steep decline in demand for its products, but it’s easy to understand: HTC bombarded us lately with many new models, most of high quality, well built, but with an undiversified design, which simply don’t manage to attract public attention.

Sales for November dropped to $ 1.03 billion, compared with $ 1.46 billion in October. Really worrying is the 20-percent decrease from the same period of 2010, when HTC recorded sales of $ 1.27 billion.

Even if it’s too early to compare HTC with Nokia, it’s clear that both companies need to reinvent themselves in order to survive in the increasingly dynamic market of smartphones and tablets.

HTC currently enjoys a large number of fans, but they are not nearly as numerous and devoted as those of some heavy competitors like Apple. In the absence of some production facilities with resources comparable to Samsung, for example, HTC cannot bet too much on models with an extravagant design, through which to seduce its users. On the other hand, the company focused more on services and custom software, but without much enthusiasm.

Unfortunately for HTC, software features such as Sense UI begin to lose their importance as Google continues to improve the native interface of their Android operating system, so that HTC needs more than ever to focus on the product itself and not on additional features, otherwise risking taking the same way as Nokia.

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