The new company has a customer base of 30 million people: over half of the UK adult population. Orange and T-Mobile promise to transform the industry and give UK consumers” the best coverage, devices, service and communications experience possible.”
Everything Everywhere is the name of the company that runs Orange and T-Mobile, and the company that all 16,500 employees will work for. The company will be officially integrated on July 1.
Orange and T-Mobile will continue as brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centers. However, behind the scenes, the two brands will be run by one company, with “one team and one vision.”
As the companies said, their ambition is to combine both the Orange and T-Mobile networks, cut out duplication, and create a single “super-network.”
Later this year, customers will experience the first benefits of the merger, with the ability to roam across both networks at no additional cost.
According to Orange and T-Mobile, the new company intends to propel itself beyond mobile communications, with a greater focus in developing new revenue streams based on the way customers will use their devices in the future. With greater scale, the company intends to develop new revenue streams in adjacent markets, such as mobile advertising and mobile commerce.
With the company’s new coverage and scale, it also intends to ramp up offers to the business market, as the companies informed.
There is also a new leadership team for Everything Everywhere, with key personnel from both Orange and T-Mobile. The team is led by Tom Alexander, Chief Executive, and Richard Moat, Chief Financial Officer and Deputy Chief Executive.
“We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want,” said Tom Alexander.
“That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere,” he added.