Bharti Telesoft has been renamed Comviva Technologies Limited as part of a company-wide re-branding initiative.

Sunil Bharti Mittal, chairman and managing director of the Bharti Group, said the name change also signals its intent to be the leading integrated VAS solution provider for mobile operators in emerging markets.

"The company has grown rapidly to achieve stature and scale," he said.

Manoranjan (Mao) Mohapatra, CEO of Comviva

"With a strong reputation in the market and a new vision reflecting its ambitions, it is the right time to adopt a new and unique identity."

Manoranjan (Mao) Mohapatra, CEO of Comviva Technologies Limited, said the need for a powerful brand that resonates with customers globally has grown as the company extended its reach.

It now has 100 plus customers across over 80 countries.

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