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  • Samsung Retakes Leadership in U.S. LCD-TV Market

    Samsung in the third quarter retook the No.-1 ranking in the U.S. LCD-TV market from chief competitor Vizio, according to iSuppli.

    The iSuppli research shows the South Korean electronics giant shipped 1.3 million LCD-TVs in the United States during the period from July through September, equaling a 16.8 percent share of the market.

    This gave Samsung a 1.1 percentage point lead over U.S.-based Vizio, which held a 15.7 percent share in the third quarter with shipments of 1.2 million LCD-TVs.

    The last time Samsung held the top spot in the U.S. LCD-TV market was in the fourth quarter of 2008. “Vizio in the first and second quarters of 2009 took the lead in the United States as consumers warmed to its low-cost, full-featured sets sold through high-volume retailers like Wal-Mart,” the report says.

    “However, Samsung in the second quarter began to regain momentum and increase its market share as the company focused on advanced LED-backlit LCD-TVs and reduced prices for its high-end sets.”

    According to Riddhi Patel, principal analyst, television systems, for iSuppli, Samsung is leading the LCD-TV industry’s adoption of LED backlighting technology.

    “The company has been marketing these sets intensely, attracting the interest of U.S. consumers. Consumers like LED-backlit LCD-TVs because of their ultra-thin form factors. With Samsung cutting the prices of these sets aggressively, they now are becoming increasingly affordable for a larger number of U.S. consumers,” she said.

    The report also shows that the United States now leads the world in sales of LCD-TVs with LED backlights: LED-backlit sets accounted for 3.7 percent of total U.S. LCD-TV shipments in the third quarter, up from 2.1 percent in the second.

    Samsung in October was selling 55-inch LED-backlit LCD TVs for $2,650, just $325 more than for equivalent-sized and featured sets using conventional Cold-Cathode Fluorescent Lamp (CCFL) backlighting technology.

    “This low price point and minimal gap with CCFL sets represents a critical price threshold for LED-backlit sets, making them more acceptable to U.S. consumers,” Patel said.

    She adds that most of the Top-5 LCD-TV brands in the U.S. saw their shipments and market shares decline in the third quarter compared to the second, as smaller companies increased their sales.

    iSuppli predicts the fourth quarter, which brings the Christmas selling season, will bring stronger shipment growth because of aggressive discounts for full-featured LCD-TVs.

    “Furthermore, retailers are expected to offer attractive deals on product bundles. Such bundles will include LCD-TVs sold with Blu-ray players, surround-sound systems, DVRs, game consoles, and installation services. Premium brands such as Samsung, LG and Sony are expected to lead the way with these packaged deals,” Patel said.

  • Research: Bringing Cloud into the Datacenter Transformation

    “Datacenter transformation is a stark reality facing most customers in the Asia/Pacific region,” says IDC.

    Based on its recent datacenter research, the ageing and somewhat inefficient datacenters that were built seven-ten years ago are struggling to keep up with the current technology – leading to high operational costs, poor utilization levels and increasing complexity.

    “However – the report says – the current economic environment has led many CxOs to mandate CAPEX restrictions, which has forced CIOs to look for ways they can do more with the same.”

    Datacenter transformation is a broader discussion than cost and capacity, and one which aims at building an IT architecture that is more agile and adaptive for the business. IDC states that this need is driven by the increasing pervasiveness of IT, which is driving businesses to use the same or even more IT than before- even when the IT budgets are not expanding.

    “This has caused a dilemma for the CIO, and they are forced to think about new ways to build their IT fabric such that its more elastic, flexible and agile,” the company says.

    IDC says it has discussed this type of IT within the scope of what we called as the dynamic IT infrastructure.

    However, transforming the current IT complexities to reduce the rigidity has been an arduous task for most IT heads, and one that they have continued to battle with over the past few years. The arrival of cloud computing has revived the hopes of CIOs to consider a new way of attacking this old problem, as IDC claims.

    IDC believes that over the next few years, we will see increasing interest in cloud computing from organizations. But these organizations will have to start planning on building a more dynamic IT framework as a precursor.

    According to the research, this is especially true for enterprises that are considering to build their own private or internal clouds. The current chaotic IT environment with its complexities and redundancies will pose a huge challenge in migration, and indeed this has left many CIOs stumped about where to even start.

    "There is a lot of pent-up demand for revamping and building new datacenters that have been postponed due to the ongoing recession" says Avneesh Saxena, Group Vice President for Domain Research at IDC Asia/Pacific.

    "Meanwhile the demand for IT has not gone down and CIOs worry about coping with the turnaround as and when it comes through. This has to lead to the emergence of a adaptive and elastic IT framework – whether inside or outside the organization," he added.

  • ParaScale Launches Open Private Cloud Storage Platform

    ParaScale introduced ParaScale Cloud Storage software R2.0 – version 2 of its PCS clustered NAS system. The new release targets enterprise storage administrators who must economically scale capacity and performance, and service providers who want to offer a variety of storage cloud services.

    ParaScale’s open solution leverages any commodity hardware running Red Hat Enterprise Linux OS or CentOS, and can integrate applications directly onto storage nodes. PCS R2.0 also provides integration capabilities into virtualized environments and web services.

    This latest release of ParaScale Cloud Storage software reflects the growing realization by global customers that existing approaches to managing their stored data assets prevent them from rapidly delivering a pool of storage that easily scales capacity and performance independently and economically.

    The company claims PCS R2.0 removes these obstacles as a software-only solution that can be downloaded from the web and applied to any standard Linux platform to enable hundreds of commodity servers to be clustered together as a file repository, as a storage cloud with massive capacity and parallel throughput, or as a disaster recovery option for virtualized environments.

    One of the key features of PCS R2.0 enables ParaScale to function as a back-up for virtual machines and their respective data. In the event of a failure, the virtual machines can be booted directly from ParaScale and be up and running in seconds without having to move around VM images.

    According to Arun Taneja, principal, Taneja Group, the power and scale of cloud compute and storage begins to make sense in an open and interoperable environment where resources can be provisioned as needed, any commodity hardware can be added to grow the cloud including repurposed servers, and new applications can be leveraged to create a virtualized data center.

    “ParaScale provides a unique open alternative to other cloud storage platforms and is developing an ecosystem of partners to integrate applications like back-up and disaster recovery, content management, and data migration on its storage servers,” he said.

    “Storage teams in 2010 are going to face the issue of getting ready for growth with budgets and headcount frozen at 2009 levels. How are they going to pull off this magic? By going outside the box, by looking at technologies that the innovators are using and not old workhorse NAS technologies from 1990,” said Sajai Krishnan, CEO, ParaScale.

    “Release 2.0 represents a significant step to provide our customers with a simple solution to store and manipulate any type of Tier II file data on higher-performance, more scalable, more accessible, and cheaper storage,” he added.

  • Review: Lenovo IdeaPad U350

    The Lenovo IdeaPad U350 laptop offers computing and entertainment technology at its best.

    With the retail price starting from as little as R6 699 (~$900), the IdeaPad U350 is a must for technology lovers for its amazing range of utilities.

    The smallest IdeaPad U350 laptop is a mere 1.58kg and is less than 25mm in size, making it easy to carry around.

    The battery also has a long life span and if fully charged is unlikely to leave you frantically searching for a power source to recharge it when outdoors.

    Among the wide range of benefits of using the IdeaPad U350 is that it is fitted with a 16:9 aspect ratio high definition 13.3 inch LED panel and an HDMI connector which allows the user to watch movies or other multimedia in high definition.

    Computing technologies on the IdeaPad U350, which include Intel Core 2Solo and Pentium ultra low voltage processors, up to 8 GB high speed DDR3 memory and up to 500 GB of hard drive storage, speeds up video editing.

    The protective system of the IdeaPad U350 is also high quality as it can make the hard drive to stop if the machine is dropped and has the facility – OneKey Rescue System – to help the user recover information in the event that data is corrupted.

    Several extra features like the Ambient Light Sensor which automatically adjusts the screen’s brightness according to the lighting environment and therefore reduces eye strain, make the IdeaPad U350 all the more valuable and desirable.

    A camera also comes in handy for video messaging or making Skype calls through the laptop’s WiFi connectivity.

    IdeaPad U350 laptop is certainly a useful gadget for the working class, students and all the computer literate people out there.

    ***
    Disclaimer: this review has been possible thanks to Lenovo who has provided the unit we tested.

  • GIPS Brings HD Voice to Android

    Global IP Solutions announced support for a mobile operating system, allowing Android mobile application developers to quickly create applications with HD voice inside. Building first-rate VoIP-enabled clients is now possible with GIPS VoiceEngine Mobile.

    GIPS VoiceEngine allows Android developers to build VoIP-enabled applications that offer HD voice, while tackling all the typical IP network issues – such as delay, jitter, packet loss, bandwidth constraints, noise and echo.

    VoiceEngine family consists of VoiceEngine PC (voice processing solution optimized for softphone applications on PC platforms), VoiceEngine Mobile (adds VoIP capabilities to mobile applications; includes echo cancellation technology designed for difficult mobile environments), VoiceEngine ATA (enables residential gateways with VoIP capabilities) and VoiceEngine IP Phone (delivers suite of voice processing technology to IP Phone manufacturers).

    “Today, mobile users desire a smartphone that offers a unique experience, which includes the ability to have great quality communication. With GIPS engineering expertise, developers can quickly and effectively build their applications enabling them to concentrate on their core business,” said Roar Hagen, GIPS’ Chief Technology Officer.

    GIPS also announced that Nimbuzz, a free mobile social messaging application, will be the first customer to offer HD voice (VoIP) on Android phones using GIPS voice mobile solution.

    “We’re thrilled that Nimbuzz will be GIPS’ first customer to deploy their application on Android mobile phones. Nimbuzz continues to offer their users a distinctive unified social messaging application that connects popular social and instant messenger networks into one simple, user-friendly offering,” added Hagen.

    GIPS already offers mobile versions of its voice engine to developers on the iPhone and Symbian platforms.

    With nearly 3 billion users worldwide, the mobile phone has become the most personal and ubiquitous communications device. Research firm Gartner has predicted that Android will become the second most popular smartphone by 2012 with 14.5 percent market share and iPhone with 13.7 percent market share.

  • 1080p HD Is Coming to YouTube

    YouTube has announced that support for watching 1080p HD videos in full resolution “is on its way.”

    Starting next week, YouTube’s HD mode will add support for viewing videos in 720p or 1080p, depending on the resolution of the original source, up from our maximum output of 720p today.

    “As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the web to showcase your content. For viewers with big monitors and a fast computer, try switching to 1080p to get the most out of the fullscreen experience,” YouTube software engineer Billy Biggs said in a blog post.

    The company also announced they are in the process of re-encoding all the 1080p videos users have already uploaded.

    YouTube will highlight top HD video snippets on its homepage.

    Here is the 1080p sample video

  • Bringing the Best of the Web to the Phone: Interview with David Mannl, Mippin

    As society becomes more mobile, publishers are looking for ways to make their content accessible to as many people as possible.

    While there are still some that have barely recognized the web as a viable marketplace for their audience, those that have adopted the mobile trends are quickly seeing changes in how their customer base interacts with the products/services offered and shared both on the standard web, and thru mobile technologies.

    Mippin is one such company that specializes in helping users attain access to mobile content, and helping publishers mobilize their content for easy access for their audience.

    Mippin, backed by Refresh Mobile, came to life in 2007. David Mannl, Head of Creative and co-founder of Mippin, states that he and his partner said, "let’s ditch the whole client business for the time being’ and focus only on mobile apps and that’s when Mippin got started and launched as a product."

    He also notes that when they started back in 2007 there were hardly any mobile internet sites around, and left a huge need for publishers and users to have mobile versions of all the web content they could.

    How large is Mippin? "We have 76,000 sites in our system, all of them categorized into various levels of interest," answers co-founder of Mippin David Mannl.

    David Mannl

    Currently there are two ways to mobilize your content via Mippin. The first one is on your mobile phone; just enter the URL into the search box and on the fly Mippin will go out to that website, looks for a RSS content feed, and then creates a mobile version of it which works perfectly across 3,000 devices.

    As for the second option, if you do the same on your computer over at mippin.com, under publisher or blogger tab you go into a flow where the user can do the same thing. Mippin will basically find the RSS feed and then the user can upload their logo, define a color scheme and enter their ad mobile ID. It’s a fairly simple and streamlined process and Mippin has seen much success with.

    TWO SIDES OF THE SAME COIN

    Mippin for publishers

    For a publisher the approach is a simple solution. The publisher comes to the site to mobilize their web content, does not have to have any program skills whatsoever because its a one size fits all solution. You typically will find two types of publishers the first one is where we are the primary mobile solution.

    This means Mippin will work with a lot of blog networks that want to have a wide variety of blogs over 30 to 40 sites and for them its a complete and total package. Each site takes about five minutes to set up and that’s mainly uploading the colors, defining the branding and then they have this huge array of mobile sites. We also have publishers that use Mippin like an additional distribution channel.

    David Mannl shares an example, "we have an agreement with the New York Times and we are allowed to republish their content as well, but of course they already have their own mobile site. For them they have their own platform, they use us as an additional distribution mechanism and then some publishers use us as their only mobile solution."

    Mippin for advertisers

    There are two tiers for advertisers. If you host your ad on Mippin, you keep 100% of the ad revenue and that solution is offered with Ad More because it’s the easiest to implement. An advertiser goes in, there’s a little monetize tab in that mobilization’s log, you put in your own AdMore information and from that moment on Ad More send you money every month as soon as you are over a certain threshold.

    Alternatively, we have what is called Mippin Premium Publishers. For these more premium advertising, Mippin will actually take a little cut from the ad revenue because they have to interact with the ad providers and make sure they always get the best campaigns.

    They also make sure there is more targeted advertising so they will give a lot of information about the site to the advertising network so they can insert more relevant ads into the system or into the partners’ site as well.

    Demographic of users

    The majority of users on the Mippin network are in America, followed by the UK. Demographic wise Mippin does not collect any data with regards to gender or age or income. What we do see are the devices the user is using and the location where they are coming from. Mippin tracks how long users are staying on the system, but they do not collect any more data from the user because its just a mobile internet site and they don’t think its really necessary to register this service.

    "They just want to quickly access every time they have spare time," David Mannl responds with regard to what the end user is looking for.

    What’s interesting about what Mippin can see is what sites are more popular in each country. Mippin has a full time editorial staff that picks the best sites and puts them into categories based on popularity in the country you live in. So if you go to a category on Mippin in America, you will see different sites and different ordering then if you would do the same in the UK.

    Mippin uses a crowd source approach for editorial ordering of content. David notes that one of our biggest successes in America is wrestling, which they were completely surprised about. While in the UK, it’s a lot of tabloids and gossip and of course football (soccer).

    Mippin replacing traditional computing?

    David notes that especially in developing markets where they don’t have access to a laptop, growth has exploded. In Saudi Arabia the average time a user is on Mippin is as high as 20 minutes and that’s just the average. So it’s easy to see, for them, it’s the only way to access the internet. Compared to the UK, where a user will spend 8 minutes on average, and America, 7 to 9 minutes.

    It may be also because Mippin has one of the biggest selection of mobilized content out there. They’ve also built in recommendations into the system which will regularly recommend new content. You can connect with other users on the service, they can recommend you new content, so there are many ways to discover content on Mippin.

    In cultures where desktops and laptops are scarce, services like Mippin seem prime for growth. In cities where many of the populace are constantly on the go, David sees explosive growth continuing, hoping that their service reach more and more people every year. It should be noted that competition in the mobile space is not as it was back in 2007.

    Today competition or attention is fierce and the market is quickly growing. Mippin is now just one of many services that offer mobilized content, but so far David sees the growth of his network remaining strong.

    You can follow David on Twitter @flashy1980. More specifically if you are a user of Mippin, David prides himself on the face that users can always submit feedback to the company for future improvements.

    "Every page on Mippin has a feedback box and we actually read that feedback everyday because that’s part of our company DNA. We listen to our users because we want to keep them entertained and they are what help to make this service better and if we make the service better, we can entertain them better. So there’s a lot of really great dialogue we’re seeing. We are also getting a lot of feedback through the ad store. Its really good to now have the tools to stay in contact with your users and not just be a faceless company," David says proudly.

  • iSuppli: Does Google’s PND App Signal the Swan Song of Dedicated Devices?

    For European Portable Navigation Device (PND) manufacturer TomTom and U.S.-based Garmin, Oct. 29, 2009 will indeed be remembered as the day everything changed.

    “Google’s announcement that it plans to launch turn-by-turn navigation on the Android platform would be enough of a headache in itself, but giving it away for free? Sound the alarm!,” says Richard Robinson, iSuppli analyst.

    There has to be some sympathy for PND and navigation device vendors that have spent the last year redefining their businesses in the light of the economic shock that crunched the world economy beginning in the fourth quarter of 2008.

    “But clearly, the announcement from Google is a bit like arriving at work one day to find one of the biggest brands in the world has moved in next door, and is offering a version of your product to consumers—for free,” Robinson says.

    According to him, what is concerning is that TomTom and other EU-based navigation providers are heavily dependant on the success of their hardware and software products, while for Google, this product will represent yet another very small cog in a much more complex machine that is being built to increase the footfall to their paid advertising.

    “Ironically – he continues – the hang over that awaits existing navigation providers is a slice of history repeating itself. Back in 2004, when TomTom released the first PND into the European market, heads were bowed; particularly in the boardrooms of the Japanese electronics manufacturers that dominated the in-dash navigation market.”

    He claims Japanese Tier-1 companies such as Alpine, Panasonic and Pioneer, as well as Harman Becker in Europe, were simply not able to counter the threat from the much cheaper and more flexible portable device sector that was taking hold in Europe. “While the rest of the world looked on, these new kids on the block cleaned up during the next two to three years, with triple-digit growth the norm for all PND suppliers.”

    “So here we are again, but this time the game has changed for good. Clearly, the take-it-or-leave-it nature of free application downloads will do nothing to boost the image of navigation as a smart product. So it’s no surprise that both TomTom and Garmin’s shares have been badly hit since the announcement on October 28th,” Robinson adds.

    iSuppli analyst thinks both companies during 2009 have indeed staged good recoveries in their fortunes—and share prices—but this is move by Google such a disrupter, that it is difficult to see how these device vendors can add real value in the face of the launch of a free app. “No doubt the initial experience will be less rich compared to a dedicated device, but this will change. And it’s not as though Google will be overloaded with complaints about a free app”.

    According to Robinson, the question now is: Will the PND platform become a footnote in history—a one-hit-wonder?

    “Clearly the PND vendors would like us to think there is more in the locker, but it’s difficult to see the next steps for this dedicated device, particularly in the maturing markets of Europe and the United States,” he concludes.

  • Broadcom Offers Open Source HD Voice

    Broadcom announced that it is offering its BroadVoice family of voice codecs royalty-free and without any licensing fees.

    “As a direct response to customer demand for advanced, high-quality voice solutions and development tools”, Broadcom is releasing its wideband and narrowband BroadVoice codecs in both floating-point and fixed-point C code as open source software under the GNU Lesser General Public License (LGPL), version 2.1, as published by the Free Software Foundation.

    According to the company, by eliminating the royalties and licensing fees (required by competitive solutions), Broadcom is driving a cost effective transition to HD VoIP applications by enhancing the quality of voice transmissions enabling a higher quality audio experience.

    The availability of BroadVoice source code, under an open source software license, provides the industry with maximum flexibility in how it can be deployed and has the potential of addressing a wide range of next generation voice-related applications.

    "We are seeing an increase in the number of requests for HD voice support from service providers who want to differentiate their telephony services from their competition. By offering high performance and highly efficient BroadVoice voice codecs royalty-free, we are enabling manufacturers and service providers to transition to HD VoIP as a means to significantly improve their customers’ audio experience,"said Dan Marotta, Senior Vice President & General Manager at Broadcom’s Broadband Communications Group.

    Broadcom developed the BroadVoice family of voice codecs with two variants including a 32 kb/s version called BroadVoice32 for wideband (HD) speech sampled at 16 kHz, and a 16 kb/s version called BroadVoice16 for narrowband telephone-bandwidth speech sampled at 8 kHz.

    The company claims BroadVoice advanced voice codecs reduce the latency, complexity and bandwidth usage on a wide range of wideband and narrowband voice applications including voice-over-cable, voice-over-DSL, Ethernet IP phones, Wi-Fi VoIP phones and software-based VoIP client solutions. Additionally, for VoIP applications, distortion and echo are also reduced.

    BroadVoice is available on Broadcom’s cable, DSL and VoIP system-on-a-chip (SoC) solutions.

    When standardized by SCTE and ANSI, the BroadVoice16 and BroadVoice32 codecs are called BV16 and BV32, respectively. BV16 is a standard codec in PacketCable 1.5, PacketCable 2.0, ANSI/SCTE 24-21 2006, and ITU-T Recommendation J.161 specifications. BV32 is a standard codec in PacketCable 2.0, ANSI/SCTE 24-23 2007, and ITU-T Recommendation J.361 specifications.

    BroadVoice16 and BroadVoice32 have very similar codec structures. Both variants share most of the algorithm modules so when implemented together, substantial code sharing and memory reduction can be achieved.

    Now Broadcom is providing both the floating-point and fixed-point C source code of BroadVoice16 and BroadVoice 32 under an open source license (LGPL version 2.1) and on a royalty-free basis.

  • Bringing Content to Cross-Media Platforms: Interview with Thomsen Ghebresellassie, Yukoono

    The digital age has changed everything we’ve known in traditional media, how it’s distributed, but most importantly, how it’s consumed.

    The world is still surging in a sort of Technology Renaissance where innovation is taking off, long standing habits are changing, and media is becoming as consumable as our snacking habits, bit by bit, on the go as much as we are.

    One such company that is ahead of the curve is Yukoono, a digital content portal that is as adaptable as the user is.

    Sales Director of Yukoono, Thomsen Ghebresellassie states that “The idea of Yukoono came up last year in April when the CEO thought about why a user should only have access to certain types of content and certain type of media? If you are browsing on the website, you have to visit several websites in order to get news, videos on YouTube, or a different application in order to get access to content. So we came up with the idea of having one platform which you can think of a big shopping mall.”

    Thomsen Ghebresellassie

    A shopping mall of sorts is what Yukoono became. The application stands as a global portal with access to all content due to partnerships based on shared distribution. Each of these “stores in the mall” are called channels and partners offer up their content to be accessible via these channels increasing exposure, visibility, and consumption of what they are creating.

    As sales director for Yukoono, the task of global responsibility for product placement and sales teams is a daunting task, but Thomsen relies on his years of experience in the music industry to help him build Yukoono’s reputation as a recognizable brand familiar to all.

    The Platform Explained

    The very beneficial thing about this platform is that Yukoono guarantees the user a convergence of mobile app and TV. If you’re watching a movie on your handset while you’re traveling, come back home, you turn on your TV or your laptop, you log in and you can watch the movie where you just stopped, it’s bookmarked.

    This is a simple explanation about the benefits of the platform. The concept was to create an information entertainment platform which you can access from different platforms – mobile, web and TV (3 screens).

    Due to the fact that we are now living in an area where mobile content is extremely necessary and more popular, people are using their iPhones, for example, to access even more applications online.

    “Facebook for example, the social community, everyone is updating their status via mobile phone. It’s just a matter of time where there’s also access to different video on demand platforms where they can watch movies. As you can see, in the Asian market so far the user is far far away from where we are right now, we’re just in the [infant] stage, Thomsen says of those consuming digital content.

    Interestingly, it’s been shown that the user right now in the Asian market is spending two and a half hours a day watching movies and its content on his mobile. Thomsen is very correct when we look at how certain cultures, such as our Asian counterparts, expect to consume their media.

    The mobile industry, the mobile internet is getting more and more important for delivering, accessing news and information for the user.

    Yukoono Has Focus

    “I believe that everyone is focusing on the iPhone right now. It is one of the most popular handsets on the market right now but if you see the coverage from a global base, iPhone is just one out of two and a half thousand handsets worldwide. So the focus on our platform is not the iPhone, its nice to have, but we are attempting to provide service to more regular handsets on the market,” asserts Thomsen.

    It’s a known fact that the iPhone has dominated much of the Western world in terms of usage and infiltration into our culture, but worldwide, there are many more phones to take advantage of. Developing a mobile platform is very expensive and not something that every mobile platform company is willing to spend the time and resources to build out.

    This is where Yukoono steps in as the aggregation and accessibility across all three screens. It’s a process that is simplified for all the labels, especially for the publishers.

    Quality Encourages People to Move

    Recently at IFA Berlin, this past September, big TV manufacturers were displaying their new screens, unique platforms all connecting to services such as YouTube, Twitter, and other social network platforms. Thomsen shares that a big question at the event was “Why don’t you link?” He admits it’s a fair question, but the answer is equally simple.

    “It’s a simple fact that if you link to different websites that means you don’t have any influence about the quality of the content. As you know on YouTube where a user generated content has to be uploaded, quality cannot be guaranteed. You don’t have any influence on that and we want to guarantee 100% HD quality for our users. The second is thinking on TV platform, not only are the younger users using it to watch TV, but also the older generation. So if you link to different websites that means that the user has to adjust himself all the time to the navigation structure of these different platforms and this is going to be quite difficult.”

    That’s why Yukoono worked hard to have one surface in all different platforms so no matter where the user logs in, it all is set up you can browse through all the different platforms and it’s guaranteed to all be the same.

    “I cannot believe that five years ago that you had to be sitting on the laptop or even writing and sending letters by hand. The communication is getting shorter and shorter and it has to be more quicker and faster and as you can see there are a lot of online platforms, storage especially where you don’t have to keep things on your laptop anymore or on your mobile device. You just put it online and you have access to it all different ways,” Thomsen shares.

    This digital revolution is truly driving us to change our habits and ensuring quality encourages the prospective audience to trust the platforms and make that change. There’s no telling where we will be within the next five or ten years, but there’s no doubt that most of our life interactions will be taking place online.

    The line between online and the privatization of our own lives, work and stuff, is melting together. There is no difference between what we say to our friends or what we say to the world on the internet.