Internet television viewership is increasing rapidly in the US due to better content and improved viewing quality, according to Move Networks.

The Internet TV service provider has released figures showing it streamed more than 100 million hours of high definition content and over 180 million total hours of content in 2008.

It experienced 100 per cent growth in the number of people watching Internet television delivered via Move’s adaptive streaming technology – up from 25 million unique viewers in 2007 to 55 million unique viewers in 2008.

Not surprisingly the shift to Internet viewing is even more dramatic among younger viewers.

According to Move, 70 per cent of the college-age demographic have watched television online and 55 per cent watch more than half of their television programming via the Internet.

Move Networks streams 60 per cent of the US’s most popular television shows and 11 of the top 20 primetime TV shows, including Fringe, Lost, Gossip Girls and Ugly Betty.

The company also streams an average of 600 live events every month, including concerts, political conventions, educational series, sporting events with Fox Sports, the NFL, ESPN and more.

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