US TV-maker VIZIO remains the largest shipper of LCD HDTVs in North America – with an increased market share as consumers turn to value products.

Shipments have increased 21.6 per cent in the first quarter of 2009, which is a 69 per cent increase year over year (YOY), according to iSuppli.

VIZIO HDTVs are primarily merchandised through retail partners, such as Costco Wholesale, WalMart, Sam’s Club and Target stores.

VIZIO also experienced quarter over quarter growth with a 46 per cent increase in Full HD 120Hz sets and 19 percent increase in 42" and above size TVs.

LCD TV unit shipments grew 21 per cent from 1,116,428 in the final quarter of 2008 to 1,351,860 in first quarter 2009.

When plasma HDTVs were added to the results, VIZIO’s shipping totals came to 1,400,207 TVs for the quarter and will also rank No.1 in US sales of total flat panel HDTVs.

Riddhi Patel, principal analyst, television systems, for iSuppli, said that due to its aggressive pricing, VIZIO for some time has maintained its position as North America’s top-selling LCD TV value brand.

"However, since the onset of the economic downturn, VIZIO’s share has risen dramatically," he said.

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