Paramount is to provide a $10 rebate on titles upgraded to Blu-ray as figures show BD sales up 300 per cent

Blu-ray still has some way to go before it fulfills the hype and replaces DVD – but one Hollywood studio has come up with a novel way of geeing it along.

Paramount will provide a US$10 rebate to consumers to upgrading their DVD titles with Blu-ray versions of the same movie.
The rebate will be offered for select Paramount and DreamWorks titles.

While owners of Blu-ray equipment are arguably more likely to buy new Blu-ray titles, the Paramount rebate might be sufficiently attractive to entice viewers to upgrade their favorite DVDs to Blu-ray.

If other studios follow Paramount’s lead, the drive to take Blu-ray mainstream may come about far sooner.

Certificates will be placed in the packaging of the Paramount Blu-ray products, which must be filled out and mailed in along with the proof-of-purchase tabs from both the DVD and Blu-ray versions. The receipt for the new Blu-ray title is also required.

The rebate applies to purchases of the chosen titles before December 31st, 2009, and all rebate claims must be postmarked by January 31st, 2010.

Meanwhile, in a further boost to Blu-ray’s fortunes, a report from the Redhill Group suggests that Blu-ray sales are actually quite solid for the year, and up 300 per cent year-on-year from 2007.

According Redhill’s Home Media Research, Blu-ray movies are selling at about 1.14 million per month on average for the year, for a total of about 8 million.

The combined total for 2006 and 2007 was about 6 million discs sold.

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