A leading maker of adult movies is to release all new titles on Blu-ray Disc as well as on standard definition DVD.
Digital Playground says it is the first mainstream studio to opt for the “same day” treatment for HD discs.
The porn maker will also begin converting one previously released title to Blu-ray every week.
Such a move is likely to lead to a dramatic increase in the number of adult titles available on Blu-ray.
Samantha Lewis, CEO of Digital Playground, which has already released 21 HD sex films, said it was the first adult studio to make dual releases.
“DP has become the first adult studio to make all their Blu-ray releases day and date with standard DVD,” she said,
“This is something no mainstream studio has done yet, so it’s quite noteworthy for the future of the Blu-ray format."
The studio’s library includes such films as Pirates and Cheerleaders.
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